Eduvantis is a business and marketing strategy consulting firm. We help business schools increase enrollments, improve marketing effectiveness, and align products with target markets. Eduvantis Digital provides agency services such as website strategy, search engine marketing (SEO and PPC), and social media (paid and organic) strategy. Our goal is to help your school gain a competitive advantage.
Eduvantis Market Perspectives
The New Business School Marketing Paradigm
Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised…
How Might the EMBA Product Need To Change?
Working with EMBA program directors around the world, we hear one common theme: We are under pressure! Wanting to move beyond “enrollments or corporate sponsorships are up or down” discussions, Eduvantis has recently been analyzing the relationships between product dynamics and market factors, to better…
Big Data, Big Deal for B-Schools: But the Market is Maturing
Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product offer in business schools. Today, the majority of top-50 b-schools offer an MSBA. Seemingly overnight, a program in business analytics has become a…