Here are five trends at the forefront of digital marketing, fresh from this week’s Google Partner Summit in New York City. I had the opportunity to represent Eduvantis at The Summit – an invitation-only event for top advertisers on Google. It is the place to learn...

Eduvantis recently presented summary findings on the rising importance of mobile strategy at the annual AACSB B-School Communications and Development Symposium in Tampa. Our research identified examples of how business schools are “going mobile” as a means to achieve competitive advantage—in this massive growth segment...

A 2011 McKinsey and Company Big Data report estimated that over the next decade there would be a shortage of between 140,000 – 190,000 analytics professionals in the United States.  The U.S. Bureau of Labor Statistics says the demand for business analytics specialists is expected...

University campuses are exciting places and in many cases university communities extend well beyond a campus, with students and alumni living and traveling globally. Even within different programs your stakeholders are having incredibly different experiences – like the Executive MBA student traveling to campus from...

Here’s another great article, from the WSJ, about yet another approach to going online–complete with iPads and other really cool features designed, in this case, to serve Baby Boomers.  Let’s face it, if you are an educational institution these days and you are not doing...

We are excited to welcome Chris Prinz and Shing Yip to the Eduvantis team for the summer. Both Chris and Shing bring unique experiences to our office and have already started making important contributions to our research.   Chris Prinz is our Digital Analyst Intern. Chris is a recent...

Eduvantis is doing double-overtime these days working to make sure we have the data, insights and tools to help our clients make clear strategic use of the maze of social media platforms, tools, channels whatever else will be coming at all of us next week....

Ted Snyder is attempting to push boundaries again, literally, at the Yale School of Management. It remains to be seen what actually results from the new (about to be launched this week) Global Network for Advanced Management. But the stated intent and structure caught our...

The Eduvantis team is excited to escape the Chicago cold and head to Tampa this week to attend the annual AACSB Building B-School Symposium. We will be presenting on Tuesday March 6th on “The Value of Online Relationships,” with a particular focus on how to leverage...

As part of our social media strategy work, we thought it might be interesting (and instructive) to identify the top online influencers among the business school dean set.  With the right balance of frequency, content, images, and conversation, these deans strategically connect with their stakeholders. ...