The online education market continues to grow and appears to be entering a new stage of market maturity. Our review and analysis reveals several important trends to watch: 1. There has been an explosion in the number of online programs and the number of schools working...

Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised...

It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear in higher education is brand, brand, brand.” That statement is still true. However, competitiveness, disruption, product substitutes, new financial realities, relentless change and challenge in...

Working with EMBA program directors around the world, we hear one common theme: We are under pressure!  Wanting to move beyond “enrollments or corporate sponsorships are up or down” discussions, Eduvantis has recently been analyzing the relationships between product dynamics and market factors, to better...

Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product offer in business schools.  Today, the majority of top-50 b-schools offer an MSBA.  Seemingly overnight, a program in business analytics has become a “must-do” for...

We’re pleased to share a recent Fortune post by Poets & Quants writer Ethan Baron “At Harvard, Wharton, Columbia, MBA startup fever takes hold” that features contributions from Eduvantis founder Tim Westerbeck: (Poets&Quants) — On their Kickstarter video, Columbia Business School MBA candidates Connor Wilson and Nolan Walsh...

We’re pleased to share Poets & Quants recent post “Face Time Key To Hybrid MBA Battle” that features contributions from Eduvantis founder Tim Westerbeck: Business schools have fought each other for students ever since Grok opened the Paleolithic Commerce Institute right next door to Trog’s well-established School for...

In case you missed the recent American Marketing Association’s Annual Symposium for the Marketing of Higher Education in Austin, here’s what you need to know: 1. You must get digital tactics right – Whether it was discussing the best marketing plans, website layouts, or lead capture forms,...

The buzz at the recent Educause Annual Conference was that higher education is at a tipping point.  As prospective students become increasingly diverse, the successful higher education institutions of the future will create new types of collaboration between employers, faculty, IT professionals, and students.  These schools, in...