Blog | Higher Education Consulting | Chicago, IL | Eduvantis
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Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised...

It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear in higher education is brand, brand, brand.” That statement is still true. However, competitiveness, disruption, product substitutes, new financial realities, relentless change and challenge in...

The buzz at the recent Educause Annual Conference was that higher education is at a tipping point.  As prospective students become increasingly diverse, the successful higher education institutions of the future will create new types of collaboration between employers, faculty, IT professionals, and students.  These schools, in...