Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised...

It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear in higher education is brand, brand, brand.” That statement is still true. However, competitiveness, disruption, product substitutes, new financial realities, relentless change and challenge in...

Working with EMBA program directors around the world, we hear one common theme: We are under pressure!  Wanting to move beyond “enrollments or corporate sponsorships are up or down” discussions, Eduvantis has recently been analyzing the relationships between product dynamics and market factors, to better...

Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product offer in business schools.  Today, the majority of top-50 b-schools offer an MSBA.  Seemingly overnight, a program in business analytics has become a “must-do” for...

Without the entrepreneurship education I received, I would very likely not have started my own company and therefore would not have become financially independent and surely not have become a professor for entrepreneurship myself.” This inspiring quote from GMAC’s 2014 Alumni Perspectives Survey Report caught my eye.  What...