Business School

Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised...

It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear in higher education is brand, brand, brand.” That statement is still true. However, competitiveness, disruption, product substitutes, new financial realities, relentless change and challenge in...