Many institutions offer different formats for their MBA delivery, thinking that will provide the best opportunity to capture most prospective students. Often, they attempt to sell these different delivery models as "one MBA," not wanting the market to think it is choosing among different products...

Over the years, Eduvantis has collected a substantial amount of market research data about the attributes of Part-Time MBA (PTMBA) programs that are most important to prospective students from various markets. Upon aggregating this year’s data, which include almost 700 respondents from across the nation,...

The online education market continues to grow and appears to be entering a new stage of market maturity. Our review and analysis reveals several important trends to watch: 1. There has been an explosion in the number of online programs and the number of schools working...

We’re pleased to share a recent Fortune post by Poets & Quants writer Ethan Baron “At Harvard, Wharton, Columbia, MBA startup fever takes hold” that features contributions from Eduvantis founder Tim Westerbeck: (Poets&Quants) — On their Kickstarter video, Columbia Business School MBA candidates Connor Wilson and Nolan Walsh...

In case you missed the recent American Marketing Association’s Annual Symposium for the Marketing of Higher Education in Austin, here’s what you need to know: 1. You must get digital tactics right – Whether it was discussing the best marketing plans, website layouts, or lead capture forms,...