Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product offer in business schools.  Today, the majority of top-50 b-schools offer an MSBA.  Seemingly overnight, a program in business analytics has become a “must-do” for...

In case you missed the recent American Marketing Association’s Annual Symposium for the Marketing of Higher Education in Austin, here’s what you need to know: 1. You must get digital tactics right – Whether it was discussing the best marketing plans, website layouts, or lead capture forms,...