We consider the entire value chain—market and competitive realities, product attributes, marketing, and lead nurturing—to identify opportunities for our clients to grow.
01 MARKET UNDERSTANDING
Know for sure who you must target – what prospects want from you, how many of them are out there, and why they’ll choose you over a competitor. Isolate the factors that are fueling the growth or decline of your inquiries and applications – so you know where to focus your resources for impact. Our unique data sets, digital data and market analytics can help you see further into your markets and make better strategic decisions than ever before.
02 PRODUCT PROPOSITION
Make sure you have the right portfolio to serve the distinctive needs of your target market. Deliver programs designed to give you authentic, sustainable advantage. Price, format, degree of flexibility through online delivery, location and other factors can make or break your success in today’s highly competitive market.
03 MARKETING
Make the best use of your marketing dollars. Know your ROI based on hard data around achievement of your KPI, don’t guess. We’ll help you create a marketing strategy to position your programs for success, based on understood, authentic value creation for your stakeholders. We are experts at helping define what is truly, objectively, distinctive about your brand.
04 DIGITAL MARKETING
SEO, PPC and social media – miss the market on your strategy and execution at your own peril. We’ll show you precisely what to do, how to do it, and how to measure the results. Our best-in-class expertise in higher education digital marketing and extensive database of prospect search behaviors allows us to focus your precious digital marketing dollars where they’ll have the maximum impact on enrollments.
05 CONVERSION
We’ll help you define the ideal lead nurturing process for your unique target. Leads should be treated like gold. The right process, messages, technology and recruitment staffing is key to bringing home the class. Our experience working with many institutions and diverse prospect types gives us first-hand experience with the best practices that get conversions.
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