Anthropic’s new Claude watermark is changing how AI-generated content can be traced. Learn what the technology means for higher education marketers, including its potential impact on SEO, content transparency, and the growing importance of human oversight.
Search is no longer just about keywords and rankings. As AI-driven platforms reshape how people discover programs, institutions must rethink how they show up, tell their story, and prove relevance in an AI-first discovery era. This piece explores what’s changing—and how higher education leaders can adapt their content, strategy, and digital presence to stay visible and competitive.
If you work in higher education marketing, you’ve probably felt it: that uneasy dip in organic web traffic. Maybe it started slowly last year and suddenly looks more dramatic in your dashboards. Maybe a dean or provost asked about it. Maybe you wondered whether your… Read More »Why Drops in Organic Traffic Don’t Mean Your SEO Strategy Is Failing
As graduate business schools navigate shifting markets, the Eduvantis Fall 2025 Business School Deans Survey reveals how leaders are adapting. More than 50 deans share what’s driving change in international and domestic enrollment—and where they see the greatest opportunities ahead.
Meme marketing may feel like a quick win for college social media teams—but it’s also a legal minefield. From Taylor Swift and Travis Kelce memes to viral pop culture moments, most trending images are copyrighted. For higher ed institutions, repurposing them in official channels can lead to lawsuits. This post breaks down the dos and don’ts of meme marketing in higher education so you can stay relevant, creative, and compliant.
This is the story of how one university reclaimed its voice and reversed its enrollment trajectory. In 2022, Arcadia University leaders committed to a bold transformation to address enrollment declines. Partnering with Eduvantis, Arcadia not only achieved its highest admits and deposits in a decade but also built the cultural and strategic foundation for sustained growth.
When TikTok rallied around a rejected applicant named Emma, Berry College leaned into the chaos with humor, humility, and just the right amount of snark. The result? A viral moment turned marketing win that every higher ed institution should be studying.