A typical question we are asked by clients – usually in hushed tones – is, “It’s not just us, right?” Everyone wants to understand if the declining enrollments in their bread-and-butter graduate programs are the product of a stormy sea, or a leaky boat. Let’s...

Every school we serve is interested in learning about their product positioning and satisfaction through primary market research. It is as close to having their finger on the pulse of the market as possible. Unlike many other industries, in higher education, schools have the keys...

We were honored to speak regularly at many of the regional business school dean conferences, sharing our thoughts about market trends. As part of these presentations, we surveyed the deans in advance to gain their perspectives. Through our surveys, we discovered many interesting areas of...

As the old saying goes, “There are three kinds of lies: lies, damned lies, and statistics.”Yet another old saying declares, “Numbers don’t lie.”When it comes to reporting digital data, we know both statements are true, sometimes. Based on our extensive work with business schools in the digital space,...

Many institutions offer different formats for their MBA delivery, thinking that will provide the best opportunity to capture most prospective students. Often, they attempt to sell these different delivery models as "one MBA," not wanting the market to think it is choosing among different products...

Over the years, Eduvantis has collected a substantial amount of market research data about the attributes of Part-Time MBA (PTMBA) programs that are most important to prospective students from various markets. Upon aggregating this year’s data, which include almost 700 respondents from across the nation,...

Here are five trends at the forefront of digital marketing, fresh from this week’s Google Partner Summit in New York City. I had the opportunity to represent Eduvantis at The Summit – an invitation-only event for top advertisers on Google. It is the place to learn...

The online education market continues to grow and appears to be entering a new stage of market maturity. Our review and analysis reveals several important trends to watch:1. There has been an explosion in the number of online programs and the number of schools working...

LinkedIn has announced and released a conversion tracking system that will allow universities advertising on the platform the ability to track the performance of their ads beyond the standard reporting available on the LinkedIn advertiser dashboard. This will provide deeper understanding of user behavior and...

Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised...