Google’s February 2026 Discover Core Update signals a major shift in how content is surfaced in Google Discover. With a stronger emphasis on originality, topic-based expertise, and reduced clickbait, higher ed institutions may see fluctuations in traffic—and new opportunities to build visibility through consistent thought leadership and modern search optimization.
Since Yahoo! Search gained popularity in the 1990s, nearly every search engine has followed the same structure. As many platforms came and went, one remained dominant: Google. Today, Google is so ingrained in our daily lives that it has become a verb. But the way… Read More »Is TikTok the New Google? How Social Media is Changing Search
In today’s rapidly changing digital landscape, effective social media strategies are paramount for higher education institutions striving to engage with diverse audiences. Social media is an increasingly critical part of amplifying brand awareness and expanding content impact, and when implemented in complement to SEO, it… Read More »Unlocking the Power of Organic Social Media in Higher Education
In the fourth session of Eduvantis’ Lessons Learned virtual discussion series, Ashley Bollhorst, Associate Director of Marketing and Creative Services, delved into the intricacies of optimizing higher education websites for lead generation. Her presentation “Optimizing Your Website to Drive Leads” provided actionable insights and best… Read More »8 Best Practices for Optimizing Higher Education Websites for Lead Generation