If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
Increased competition over time is a major contributor to the rising cost of pay-per-click (PPC) advertising for higher education programs. As of 2024, PPC bidding difficulty for “MBA” searches is listed at ‘100%’ with the average cost-per-click ranging between $10 to $35 (that cost increase… Read More »Higher Education PPC Best Practices: How to Optimize Your Pay-Per-Click Strategy
At Eduvantis, we pride ourselves on delivering performance-driven marketing that gets results. From top to bottom of the funnel, we know what works—a supporting proof point is our Google Premier Partner Status. In this blog post, we will explore what Google Premier Partner Status entails,… Read More »Leveraging Our Google Premier Partner Status to Elevate Higher Education Marketing