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Rich Funk

Hands typing on a laptop to represent using AI in marketing

I Asked AI for Higher Ed Advertising Advice. Here’s What It Missed.

AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.

Baseball on the field

Ad Blindness Is Real. Here’s How Higher Ed Can Still Stand Out.

Ad blindness isn’t new, but it’s intensifying across every channel—from digital ads to live sports broadcasts. As audiences filter out repetitive messaging, higher education marketers face a harder truth: visibility alone doesn’t drive engagement. This piece explores why clarity, outcomes-focused storytelling, and stronger visual creative are now essential for standing out—and offers practical ways institutions can adapt their approach.