At many of the business schools we work with, search engine optimization (SEO) is often perceived as a mystical thing. Schools understand that they should be doing it, but don’t necessarily understand how or why. This blog post is meant to demystify SEO and explain...

Search engine optimization (SEO) is crucial to the success of higher education programs and enrollments, but it is one of the most overlooked portions of an effective marketing ecosystem. Increasingly, students are searching for specific schools or programs online, and you need to make sure...

We saw the screaming headline “MBA Apps Take a Shocking Plunge,” posted August 29, 2018 on Poets & Quants.  Perhaps the reported declines – including, as the article reported, among some top full-time MBA programs – would be shocking if you’d been under a rock...

Through our work with more than 60 business schools we’ve learned a thing or two about how change occurs, or doesn’t, in institutions.  Whether it is gathering the will to tackle a glaring but long-ignored shortcoming in the marketing function, determining to eliminate a dying...

Eduvantis has been keeping a close eye on what will continue to be an increasingly important factor in the life of traditional business schools: out-of-category providers.  Published data, our internal analysis and experience talking with experts across the market suggests that traditional, university-based providers of...

This should not be construed as investment advice, but it’s important to have a balanced portfolio.  In this case, we are referring to an increasingly common finding in our work with business schools – the product portfolio is out of balance. We find that institutions...

A hot topic with our clients is how to measure the overall impact of marketing dollars. In today’s increasingly complex marketing environment, who can afford not knowing what is working and what is not in terms of the ROI on each precious marketing dollar? Unfortunately,...

Nearly every business school dean we know asks us (often worriedly), “How can I feed the increasing revenue demands of my institution?” The specific answer, of course, depends on the particular circumstances of the institution. This post focuses on the nearly universal hypothesis that adding...

Most of the many business schools we have worked with are convinced they are in a pitched battle against “disruption,” that famous and frightening state (for most organizations) coined by Clayton Christensen in his 1997 book, The Innovator’s Dilemma. There has been confusion around aspects of...