Driving Marketing and Recruitment Improvement
We were honored to speak regularly at many of the regional business school dean conferences, sharing our thoughts about market...
31 January, 2018
Don’t Take Digital Data at Face Value
As the old saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Yet another old saying declares, “Numbers don’t lie.” When...
31 January, 2018
Challenges of Delivering “One MBA” in Different Formats
Many institutions offer different formats for their MBA delivery, thinking that will provide the best opportunity to capture most prospective...
03 November, 2017
Tracking the Preferences of the PTMBA Market
Over the years, Eduvantis has collected a substantial amount of market research data about the attributes of Part-Time MBA (PTMBA)...
12 October, 2017
Eduvantis at Google Partner Summit 2017
Here are five trends at the forefront of digital marketing, fresh from this week’s Google Partner Summit in New York...
29 September, 2017
2017 Online Education Trends
The online education market continues to grow and appears to be entering a new stage of market maturity. Our review...
24 February, 2017
LinkedIn Conversion Tracking and Its Value
LinkedIn has announced and released a conversion tracking system that will allow universities advertising on the platform to track the...
29 September, 2016
The New Business School Marketing Paradigm
Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique...
13 August, 2016
The Brand Game 2016
It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear...
26 June, 2016