2017 Online Education Trends
The online education market continues to grow and appears to be entering a new stage of market maturity. Our review...
24 February, 2017
LinkedIn Conversion Tracking and Its Value
LinkedIn has announced and released a conversion tracking system that will allow universities advertising on the platform to track the...
29 September, 2016
The New Business School Marketing Paradigm
Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique...
13 August, 2016
The Brand Game 2016
It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear...
26 June, 2016
The Cutting Edge of Digital Marketing
How has “big data” changed how search campaigns are managed? There is now more data available than ever: massive amounts...
23 June, 2016
Are Your Tweets Improving Your Search Marketing Impact?
As we first reported back in February, Google and Twitter started a new partnership allowing Google greater access to tweets....
03 November, 2015
Understanding SEO Performance: Traffic Metrics
Brand and product visibility, site traffic, and lead generation are the goals of most business school digital marketing campaigns. While...
28 September, 2015
Personalized Search, Beware!
You’re probably overestimating your organic search (SEO) performance thanks to Google’s personalized search. As a result, you may be losing...
21 September, 2015
New Local Search Rules at Google: You May Now Be Below the Fold
Google just changed how local search results are reported, reducing the number of results displayed from seven to three. Your...
21 August, 2015