The Brand Game 2016
It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear...
26 June, 2016
The Cutting Edge of Digital Marketing
How has “big data” changed how search campaigns are managed? There is now more data available than ever: massive amounts...
23 June, 2016
Are Your Tweets Improving Your Search Marketing Impact?
As we first reported back in February, Google and Twitter started a new partnership allowing Google greater access to tweets....
03 November, 2015
Understanding SEO Performance: Traffic Metrics
Brand and product visibility, site traffic, and lead generation are the goals of most business school digital marketing campaigns. While...
28 September, 2015
Personalized Search, Beware!
You’re probably overestimating your organic search (SEO) performance thanks to Google’s personalized search. As a result, you may be losing...
21 September, 2015
New Local Search Rules at Google: You May Now Be Below the Fold
Google just changed how local search results are reported, reducing the number of results displayed from seven to three. Your...
21 August, 2015
80/20 Digital Marketing Reality
Based on our work with many institutions, we are sorry to report it is not uncommon to find examples of...
27 May, 2015
How Might the EMBA Product Need To Change?
Working with EMBA program directors around the world, we hear one common theme: We are under pressure! Wanting to move...
01 May, 2015
Big Data: Big Deal for B-Schools, but the Market Is Maturing
Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product...
22 April, 2015