Big Data: Big Deal for B-Schools, but the Market Is Maturing
Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product...
22 April, 2015
Search Social Connection: New Google Twitter Partnership
In an effort to share the most relevant results to searchers, Google continues to both evolve its algorithm and establish...
09 February, 2015
Getting Real About Digital Marketing in Higher Education
At the Symposium for the Marketing of Higher Education, hosted by the American Marketing Association in Austin last week, many attendees expressed...
20 November, 2014
Higher Education Marketing Industry Evolves
In case you missed the recent American Marketing Association’s Annual Symposium for the Marketing of Higher Education in Austin, here’s...
18 November, 2014
Is Your Business School Missing the Entrepreneurial Boat?
Without the entrepreneurship education I received, I would very likely not have started my own company and therefore would not...
06 November, 2014
Higher Education Blogging for SEO Best Practices
In our experience, most higher education institutions underutilize their blogging platforms. Although it takes time, with a commitment to consistent posting...
06 November, 2014
Higher Education Website Design Trends 2015
Last week, I had the opportunity to attend the annual High Ed Web Association Conference in Portland, Oregon. The sold-out...
28 October, 2014
Higher Education Pay Per Click Best Practices
In January 2010, the average cost per click for a Google Adwords pay-per-click ad (PPC) for “MBA” and “MBA program” searches...
27 October, 2014
Our Top 5 Business School Twitter Accounts
This past week, Twitter exploded with business schools sharing photos, stories, and testimonials at an intensity and frequency that has...
22 October, 2014