Sharon Higgins, an accomplished leader in higher education marketing and communications, has been named associate vice president of marketing services for Eduvantis.

Sharon Higgins, Associate Vice President of Marketing Services

Higgins will oversee a team of experienced professionals and lead the Marketing Services practice of Eduvantis, which includes brand strategy and measurement, marketing strategy and planning, communications analysis, paid digital marketing strategy and execution, search engine optimization, and other related activities.

Higgins, a native of Baltimore, Md., joins Eduvantis after nearly 15 years as a higher ed marketing and communications executive. Most recently, she served as the associate vice president for marketing and communications, the university’s chief marketing officer, at Loyola University Maryland, and has extensive knowledge in brand strategy, recruitment marketing, digital strategies, public and media relations, issues management, market research, and creative and content management.

Her background also includes more than ten years as a marketing director for professional service firms, including Ernst & Young and Aon. She has presented at regional and national conferences on a wide range of marketing communications topics, and her teams have won numerous industry awards and recognition from CASE, AIGA, and others.

She is a graduate of Old Dominion University and has completed post-graduate work at Towson University and Goucher College.



Eduvantis is a strategic consulting firm that helps academic institutions maximize their competitive advantage by defining the right business model, products, operations, and marketing strategy necessary to create a distinctive and powerful brand. We serve higher education clients globally – from leading business schools to major research institutions to small, private colleges.

Our mission is to supply the knowledge capital and hands-on expertise required for institutions to prosper amidst the profound changes disrupting higher education globally.

Contact: [email protected] for more information.