Gain top insights about how to use digital marketing to drive enrollment in higher education.
Student mental health increasingly shapes how students evaluate colleges and universities. Explore why well-being belongs in higher education marketing and how institutions can make student support more visible, specific, and credible throughout the enrollment journey.
AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.
If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
Ad blindness isn’t new, but it’s intensifying across every channel—from digital ads to live sports broadcasts. As audiences filter out repetitive messaging, higher education marketers face a harder truth: visibility alone doesn’t drive engagement. This piece explores why clarity, outcomes-focused storytelling, and stronger visual creative are now essential for standing out—and offers practical ways institutions can adapt their approach.
Google’s February 2026 Discover Core Update signals a major shift in how content is surfaced in Google Discover. With a stronger emphasis on originality, topic-based expertise, and reduced clickbait, higher ed institutions may see fluctuations in traffic—and new opportunities to build visibility through consistent thought leadership and modern search optimization.
Advertising is coming to ChatGPT—and it marks a major shift in how prospective students discover and evaluate colleges and universities. This article breaks down what ChatGPT ads mean for higher education marketers, the risks and opportunities involved, and how institutions can prepare for an AI-first discovery and decision-making landscape.
Prospective students are increasingly turning to AI tools to research colleges and programs—often before visiting an institution’s website. An AI Footprint Audit helps institutions understand how they appear across these platforms, revealing what AI is saying about their brand, where that information comes from, and how to improve visibility, accuracy, and perception.