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Student mental health increasingly shapes how students evaluate colleges and universities. Explore why well-being belongs in higher education marketing and how institutions can make student support more visible, specific, and credible throughout the enrollment journey.
The MBA market is entering a new phase of growth—but not all programs are benefiting equally. While total enrollment has reached a record high, fueled by continued expansion in Online MBAs and renewed strength in Full-Time programs, the competitive landscape is becoming increasingly segmented. Elite institutions continue to gain market share, online programs are reshaping the industry, and rankings still influence applicant decisions—but they tell only part of the story. Our latest analysis explores the enrollment trends, market shifts, and competitive dynamics that business schools need to understand before the next recruiting cycle.
Over the past 20 years, higher education has undergone plenty of change. Meanwhile, the fundamental structure of undergraduate education has remained largely the same. The rise of online education demonstrated how essential constant adaptation can be; institutions that failed to evolve and innovate quickly were… Read More »The Re-Engineering of the Bachelor’s Degree: Is the Traditional Model Becoming Obsolete?
If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
A campaign can look like a gold-medal performance on paper and still fall short. What the 2026 Olympic ice dancing results reveal about marketing algorithms, Google Ads Quality Score, and performance marketing for universities may change how you measure success.
Search is no longer just about keywords and rankings. As AI-driven platforms reshape how people discover programs, institutions must rethink how they show up, tell their story, and prove relevance in an AI-first discovery era. This piece explores what’s changing—and how higher education leaders can adapt their content, strategy, and digital presence to stay visible and competitive.
Prospective students are increasingly turning to AI tools to research colleges and programs—often before visiting an institution’s website. An AI Footprint Audit helps institutions understand how they appear across these platforms, revealing what AI is saying about their brand, where that information comes from, and how to improve visibility, accuracy, and perception.