Gain top insights in higher education market trends, digital marketing, enrollment management, and more.
Search is no longer just about keywords and rankings. As AI-driven platforms reshape how people discover programs, institutions must rethink how they show up, tell their story, and prove relevance in an AI-first discovery era. This piece explores what’s changing—and how higher education leaders can adapt their content, strategy, and digital presence to stay visible and competitive.
Advertising is coming to ChatGPT—and it marks a major shift in how prospective students discover and evaluate colleges and universities. This article breaks down what ChatGPT ads mean for higher education marketers, the risks and opportunities involved, and how institutions can prepare for an AI-first discovery and decision-making landscape.
As graduate business schools navigate shifting markets, the Eduvantis Fall 2025 Business School Deans Survey reveals how leaders are adapting. More than 50 deans share what’s driving change in international and domestic enrollment—and where they see the greatest opportunities ahead.
Here’s another big number to consider this week: 37.6 million working adults with “some college, no credential” are seeking educational pathways, according to new data released today (Wednesday, June 4) by the National Student Clearinghouse Research Center. Stopped-out student reenrollment jumped 2.7% in 2023-24, more… Read More »The 37.6 Million Opportunity: Why Business Schools Need to Accelerate Their Adult Learner Strategy
We are constantly studying the law school market closely, with a specific focus on the following important topics: As part of this, we recently surveyed eight Law School Deans from across the spectrum of institutions, which helped to inform where these trends are heading. Below… Read More »Critical Trends for Law Schools in 2025
There’s an interesting trend happening – “older” undergraduate students aged 25+ (i.e., those who fall outside of the traditional age range of a college student) are enrolling at 4-year private non-profit and for-profit institutions at a higher rate than publics, while “younger” students are more… Read More »Should Your University Focus More on Attracting Adult Learners?
Higher education is undergoing radical shifts. Political pressures, demographic cliffs, and evolving student expectations are forcing institutions to adapt. In this piece, Eduvantis leaders share data-driven insights and actionable strategies to help universities rethink outdated models, embrace innovation, and prepare for long-term stability. Higher education… Read More »From Crisis to Opportunity: Rethinking the Higher Ed Business Model