Gain top insights about how to use paid media to drive enrollment in higher education.
AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.
If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
Ad blindness isn’t new, but it’s intensifying across every channel—from digital ads to live sports broadcasts. As audiences filter out repetitive messaging, higher education marketers face a harder truth: visibility alone doesn’t drive engagement. This piece explores why clarity, outcomes-focused storytelling, and stronger visual creative are now essential for standing out—and offers practical ways institutions can adapt their approach.
AI is rewriting the rules of Google paid search—and higher education marketers need to keep up. From AI overviews reducing ad visibility to Performance Max campaigns expanding reach across Google’s ecosystem, the old formula of keyword targeting is no longer enough. In this post, we break down the biggest changes shaping search, how AI is redefining campaign success, and why human strategy is still essential for enrollment growth.
In a rapidly evolving digital landscape, higher education institutions face a complex challenge: effectively reaching prospective students across diverse platforms. The latest episode of the Lesson Learned virtual discussion series delves into digital advertising best practices that go beyond traditional metrics to maximize engagement and… Read More »The Future of Digital Advertising in Higher Education: Best Practices and Emerging Trends
In today’s rapidly evolving digital world, staying current with—or even ahead of (gasp)—marketing trends requires more than just a well-thought-out strategy. It demands innovation and adaptability, traits that generative AI can bring to the forefront of digital marketing. Generative AI is revolutionizing the process of… Read More »Generative AI: How to Use the Machine for Effective Marketing
At Eduvantis, we pride ourselves on delivering performance-driven marketing that gets results. From top to bottom of the funnel, we know what works—a supporting proof point is our Google Premier Partner Status. In this blog post, we will explore what Google Premier Partner Status entails,… Read More »Leveraging Our Google Premier Partner Status to Elevate Higher Education Marketing