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Competition Comes Home

Setting aside the inevitable ebbs and flows of business school applications, the recent Business Week article on MBA applications was telling of the new reality Eduvantis sees in the business school marketplace.  Competition is coming faster than ever, from every angle.  Rules are changing.  The business as usual approach to product development, competitive strategy and marketing is not working.  Even the top schools are not immune from the reality that a new set of rules are at work in the marketplace.  From our experience, while this piece happens to talk about full-time MBA programs, new competitive dynamics are becoming universal across the product spectrum.