Advertising is coming to ChatGPT—and it marks a major shift in how prospective students discover and evaluate colleges and universities. This article breaks down what ChatGPT ads mean for higher education marketers, the risks and opportunities involved, and how institutions can prepare for an AI-first discovery and decision-making landscape.
Prospective students are increasingly turning to AI tools to research colleges and programs—often before visiting an institution’s website. An AI Footprint Audit helps institutions understand how they appear across these platforms, revealing what AI is saying about their brand, where that information comes from, and how to improve visibility, accuracy, and perception.
If you work in higher education marketing, you’ve probably felt it: that uneasy dip in organic web traffic. Maybe it started slowly last year and suddenly looks more dramatic in your dashboards. Maybe a dean or provost asked about it. Maybe you wondered whether your… Read More »Why Drops in Organic Traffic Don’t Mean Your SEO Strategy Is Failing
Business schools aren’t waiting to see how AI reshapes the workforce—they’re building for it now. From standalone AI graduate degrees to MBA specializations and certificates, institutions are using different program models to test demand, move quickly, and stake an early claim in AI education. The result is a rapidly evolving program landscape that mirrors how schools have historically responded to emerging fields like healthcare, accounting, and supply chain.
As graduate business schools navigate shifting markets, the Eduvantis Fall 2025 Business School Deans Survey reveals how leaders are adapting. More than 50 deans share what’s driving change in international and domestic enrollment—and where they see the greatest opportunities ahead.
While enrollment is climbing and demand remains strong, smaller institutions face financial strain, closures, and questions about degree value. In this post, Eduvantis President Tim Westerbeck explores three key data points that reveal a system in transition, where elite universities flourish and under-resourced colleges fight for survival.
Meme marketing may feel like a quick win for college social media teams—but it’s also a legal minefield. From Taylor Swift and Travis Kelce memes to viral pop culture moments, most trending images are copyrighted. For higher ed institutions, repurposing them in official channels can lead to lawsuits. This post breaks down the dos and don’ts of meme marketing in higher education so you can stay relevant, creative, and compliant.