Discussion Series Session Recordings
Microcredentials That Matter: What Employers and Learners Actually Want
Steve Shriberg and Jesse Golenberg share new proprietary research from Eduvantis that examines how both employers and prospective graduate students view microcredentials—and what those insights mean for program strategy.
AI-Driven Advertising in Higher Ed: What’s Changing in Reach, Relevance, and Spend
Led by: Rich Funk and Kenna Doherty.
The Future of AI in Search: Rethinking Behavior, Content, and SEO for Higher Ed
Led by: Bryanna Somers and Jala Byrd
The Social Shift: How AI is Driving Smarter Content, Strategy, and Insights for Higher Ed
Led by: Jordan Young and Jada Carter
AI and the Higher Ed Web Experience: Designing for Connection and Conversion
Led by: Ashley Bollhorst and Tien Barnett
Future Shock Has Arrived in Higher Education
Eduvantis partners with Toffler Associates, a future-focused strategy firm who specializes in supporting organizations through moments of extreme disruption and change, to explore how leaders can adapt, respond, and lead amid unprecedented disruption and volatility.
Navigating the Cookieless Future for Higher Education Marketing
Learn the history of cookie blocking, what it means for higher education marketing, the dangers of over-relying on third-party cookies, and more.
A University Brand Everyone Agrees On: The Start-Finish Roadmap for Those with Brand Responsibilities
Learn how the folks at Grand Valley State University (GVSU) worked together to launch a focused, research-based, brand-building initiative.
Higher Ed Marketing: Tips & Tricks to Do More with Less
Join a panel of Eduvantis experts for an engaging discussion designed for higher education marketing professionals seeking to maximize their impact with limited resources.
Higher Education Digital Advertising Best Practices
Join Eduvantis’ Director of Digital Media, Rich Funk, and Paid Media Strategist, Bahtyah Williams, as they showcase digital advertising best practices for higher education.
Supporting Your Higher Ed Leads: Lead Nurturing Best Practices
Join Jesse Golenberg, Eduvantis’ Consulting Services Manager, as he delves into effective strategies for nurturing leads.
How to Optimize Your Higher Ed Website to Drive Leads: UI/UX Best Practices
Discover the artistry behind effective lead capture with Ashley Bollhorst, our Associate Director of Marketing and Creative Services.
Graduate Enrollment Trends: Synthesizing Various Sources
Join us for a virtual discussion about graduate conferral and enrollment trends, and what those trends mean for aligning products with markets (and managing expectations).
Organic Social Media: An Algorithm-Based Approach that Drives Results
Learn how Albers School of Business and Economics at Seattle University made the decision to outsource the management of their organic social media channels most important to driving enrollment – LinkedIn and Instagram.
Standing Up an Online Graduate Unit: Year 1 Learnings
Join us for a discussion on how Santa Clara University successfully launched an online graduate unit (and three programs) and surpassed enrollment targets in year one.