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Leveraging Our Google Premier Partner Status to Elevate Higher Education Marketing

At Eduvantis, we pride ourselves on delivering performance-driven marketing that gets results. From top to bottom of the funnel, we know what works—a supporting proof point is our Google Premier Partner Status. 

In this blog post, we will explore what Google Premier Partner Status entails, why it’s so important, and how this status benefits our clients.

Understanding Google Premier Partner Status

Google Premier Partner Status is awarded to the top 3% of participating companies each year. You may be wondering, how does one get in the top 3%? You must continuously meet Google’s criteria, including:

Performance: You have to be able to effectively set up and optimize Google Ad campaigns. Premier Partners must demonstrate that they can consistently achieve the strongest results for their clients. Additionally, your Google Ads account needs to have a minimum optimization score of 70%.

Tactical Diversification: Partners must demonstrate their fluency beyond just Google Search, successfully using non-search tactics like YouTube, Display & Video 360, Display, Apps, and Shopping each calendar year.

Spend: Premier Partners must also have responsibility for a significant amount of media dollars under management. Your Google Ads account needs to maintain a 90-day ad spend of $10,000 USD across all managed accounts.

Client Retention: Google Premier Partners must also demonstrate the ability to retain clients year-over-year.

Certifications: At least half of the people managing client accounts need to be certified in Google Ads with at least one certification in each product area (such as Search, Display, Video, Shopping, or Apps).

The Importance of Google Premier Partner Status

Holding Google Premier Partner Status is important for several reasons. 

  • First, Premier Partner Status is a way that you can verify credibility. Because your team is a premier partner, you know we are top industry experts who know Google Ads inside and out. 
  • Second, having premier status gives us early access to new features and beta programs, allowing us to test and use the latest tools before they’re widely available. This puts you on the cutting edge of R&D’ing new tactics. 
  • Finally, as a Premier Partner, we receive 24/7 support from Google representatives, which helps us resolve issues quickly and optimize campaign performance with expert advice. With training opportunities and exclusive resources, our team is able to fine-tune campaigns to get the best results and maximize our client’s ROI. 

How Our Google Premier Partner Status Benefits Higher Education Clients

For colleges and universities looking to elevate their digital marketing, our Google Premier Partner Status offers numerous advantages. We’re able to create highly effective ad campaigns that drive strong engagement and conversions. We stay on top of the newest Google Ads innovations, making sure our clients get the most advanced and effective marketing strategies available. Our expertise in campaign optimization ensures that every marketing dollar is spent wisely, delivering the best returns for our higher education clients.

“We recognized for some time that we needed to explore digital media marketing as a part of our promotional strategy. Eduvantis has opened our eyes to just how important it is to have a partner who understands the higher education industry inside and out. I highly recommend Eduvantis to any higher education institution that wants to take a giant leap forward.” 

Terry Noel, Associate Dean for Academic Programs and Curriculum, College of Business, Illinois State University

Conclusion

At Eduvantis, our Google Premier Partner Status is more than just a badge of honor; it is a reflection of our ongoing dedication to excellence in higher education marketing. This status allows us to offer our clients the best in Google Ads management, from the latest features to expert support and optimization. As we continue to leverage our Premier Partner benefits, colleges and universities can trust us to deliver impactful results that drive growth in this competitive landscape.

To learn more about how Eduvantis can help your institution achieve its marketing goals, get in touch!