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# Eduvantis

Solutions for higher education

## Sitemaps

- [XML Sitemap](https://eduvantis.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Articles](https://eduvantis.com/insights/articles/)
- [Rethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure](https://eduvantis.com/rethinking-higher-education-traditional-degree-model/) - Eduvantis explores why the 120-credit degree, traditional majors, and other long-held assumptions in higher education deserve a closer look.
- [Why Student Mental Health Belongs in Higher Education Marketing](https://eduvantis.com/why-student-mental-health-belongs-in-higher-education-marketing/) - Explore why student mental health matters in higher education marketing and how institutions can communicate student support throughout the enrollment journey.
- [Beyond the rankings: The MBA market heading into Fall 2026](https://eduvantis.com/eduvantis-fall-2026-mba-market-analysis/) - Eduvantis shares its analysis of the Fall 2026 MBA market, examining rankings, enrollment trends, and what they mean for business schools.
- [Business School Deans’ Survey Report: The State of Online Management Education and Where It’s Headed](https://eduvantis.com/the-state-of-online-management-education-and-where-its-headed/) - As higher education-focused strategic marketing and consulting experts, our clients often ask us: What are the most important factors that administrators need to pay attention to regarding online education at this moment? To remain competitive, colleges and universities must take a step back to understand the current trends in online education. Institutions can no longer
- [I Asked AI for Higher Ed Advertising Advice. Here's What It Missed.](https://eduvantis.com/ai-vs-human-higher-education-advertising/) - Can AI build a higher education advertising strategy? We compared ChatGPT and Claude's advice with insights from an experienced paid media strategist.
- [The Re-Engineering of the Bachelor’s Degree: Is the Traditional Model Becoming Obsolete?](https://eduvantis.com/the-re-engineering-of-the-bachelors-degree-is-the-traditional-model-becoming-obsolete/) - Explore how colleges are re-engineering the bachelor’s degree and what it means for institutional strategy, student pathways, and future competitiveness.
- [Using Organic Content to Maximize Paid Media Performance in Higher Education](https://eduvantis.com/practical-ways-to-leverage-organic-content-for-paid-ads/) - Learn how universities can use organic content to boost paid advertising performance, build trust, and improve higher ed enrollment marketing results.
- [Arcadia University: A Bold Turnaround Rooted in Data, Storytelling, and Campus-Wide Unity](https://eduvantis.com/arcadia-university-a-bold-turnaround-rooted-in-data-storytelling-and-campus-wide-unity/) - Discover how Arcadia University transformed its enrollment trajectory by embracing data-driven insight, modernizing strategy, and uniting its campus culture—resulting in record admits, deposits, and the most diverse class in its history.
- [Mapping Your Blog to the Student Journey: How to Turn Every Post Into a Touchpoint](https://eduvantis.com/turn-every-post-into-a-touchpoint/) - Learn how to turn your blog into a high-impact tool that drives enrollment, engages donors, and delivers greater ROI across campus.
- [How AI’s Impact on Entry-Level Jobs Is Outpacing Business Schools](https://eduvantis.com/how-ais-impact-on-entry-level-jobs-is-outpacing-business-schools/) - Uncover the gaps between AI awareness and action in business education—and what strategic steps business schools can take to stay ahead of workforce disruption.
- [Ad Blindness Is Real. Here’s How Higher Ed Can Still Stand Out.](https://eduvantis.com/ad-blindness-how-higher-ed-can-still-stand-out/) - Ad saturation is reshaping how prospective students engage with marketing. Learn how higher education institutions can stand out with clearer messaging.
- [Do Employers Trust Microcredentials? What 150 Hiring Managers Told Us](https://eduvantis.com/do-employers-trust-microcredentials-what-150-hiring-managers-told-us/) - An Eduvantis survey of 150 hiring managers reveals how employers evaluate microcredentials, which they trust most, and what institutions should improve.
- [The Graduate Revenue Illusion: Three Overlooked Forces Quietly Undermining Performance](https://eduvantis.com/the-graduate-revenue-illusion-three-overlooked-forces-quietly-undermining-performance/) - Shorter master’s programs, accelerated pathways, and online retention gaps are quietly reshaping graduate program revenue across higher education.
- [What Olympic Ice Dancing Reveals About Digital Marketing Performance](https://eduvantis.com/olympic-ice-dancing-digital-marketing-performance/) - What the 2026 Olympic ice dancing controversy reveals about digital marketing performance, algorithms, and higher education paid media strategy.
- [What Is an AI Footprint Audit—and Why Your Institution Needs One ](https://eduvantis.com/what-is-an-ai-footprint-audit-and-why-your-institution-needs-one/) - Learn how an AI Footprint Audit helps colleges understand visibility, sentiment, and accuracy across AI-powered search platforms like ChatGPT.
- [Google’s February 2026 Discover Core Update: What Higher Ed Needs to Know](https://eduvantis.com/googles-february-2026-discover-core-update-what-higher-ed-needs-to-know/) - Google’s February 2026 Discover Core Update prioritizes original, in-depth content and topic expertise. Learn what this means for higher ed marketing.
- [Beyond Tuition: Higher Education's Revenue Problem Requires a New Model](https://eduvantis.com/beyond-tuition-higher-educations-revenue-problem-requires-a-new-model/) - Higher education can’t rely on tuition alone. Tim Westerbeck explores how institutions can build sustainable, non-enrollment revenue streams.
- [Why Drops in Organic Traffic Don’t Mean Your SEO Strategy Is Failing](https://eduvantis.com/why-drops-in-organic-traffic-dont-mean-your-seo-strategy-is-failing/) - Organic traffic declines don’t always mean lost visibility. Learn which metrics matter now—and how higher ed should measure impact in a zero-click world.
- [How to Prepare for the AI-First Discovery Era](https://eduvantis.com/how-to-prepare-for-the-ai-first-discovery-era/) - AI is transforming how students discover programs and institutions. Learn how higher education leaders can adapt content and strategy for AI-first discovery.
- [ChatGPT Ads Are Here: What This Means for Higher Education](https://eduvantis.com/chatgpt-ads-are-here-what-this-means-for-higher-education/) - ChatGPT ads launch in 2026, changing how students discover and compare institutions. Learn what this means for higher ed marketers—and how to prepare.
- [The Race to AI Education: How Business Schools Are Responding to Surging Workforce Demand ](https://eduvantis.com/the-race-to-ai-education-how-business-schools-are-responding-to-surging-workforce-demand/) - From AI degrees to certificates and MBA specializations, business schools are moving fast. See how leading institutions are testing demand and shaping AI talent.
- [What Business School Deans Are Saying About Graduate Enrollment in 2025](https://eduvantis.com/what-business-school-deans-are-saying-about-graduate-enrollment-in-2025/) - The Eduvantis 2025 Business School Deans Survey reveals how deans are adapting to shifts in graduate enrollment, from global demand to domestic recruitment.
- [The Future of Higher Education: How Data Points to Stratification, Not Growth](https://eduvantis.com/the-future-of-higher-education-how-data-points-to-stratification-not-growth/) - Higher education is dividing, not expanding. Explore how data reveals a growing gap between thriving elite universities and struggling regional colleges.
- [Why Meme Marketing Is a Copyright Minefield for Colleges and Universities](https://eduvantis.com/why-meme-marketing-is-a-copyright-minefield-for-colleges-and-universities/) - Viral memes might win likes—but for colleges, it could invite lawsuits. Discover how to stay relevant (and legal) with meme marketing in higher ed.
- [How AI is Transforming Google Paid Search in Higher Education](https://eduvantis.com/how-ai-is-transforming-google-paid-search-in-higher-education/) - AI is transforming Google paid search in higher education. Learn what’s new and how institutions can adapt strategies to reach and engage prospective students effectively.
- [Berry College, Emma, and the Viral Lesson Higher Ed Can’t Ignore](https://eduvantis.com/berry-college-emma-and-the-viral-lesson-higher-ed-cant-ignore/) - A viral comment gave Berry College its biggest spotlight yet. Here’s what made it work—and what higher ed can learn from this trend.
- [A Credential “Quality Crisis? What AEI's New Research Means for Higher Education's Future](https://eduvantis.com/a-credential-quality-crisis/) - I keep a close eye on what’s going on in the non-degree credentials market. Particularly, as I have an increasing number of conversations with clients about “finding alternative revenue streams.” The American Enterprise Institute's new study on credential accountability delivers a wake-up call for higher education institutions rushing into the booming alternative credentials market. With
- [The Three-Year Degree Revolution: Why is Education's Biggest Structural Change in Decades Happening Now?](https://eduvantis.com/the-three-year-degree-revolution/) - I’ve been watching the three-year bachelor's degree quietly make its way from idea to mainstream reality. With 43 institutions now in the College-in-3 Exchange and major accreditors opening their approval processes, I think we're seeing higher education's most significant structural change since the credit hour system itself. When I consider various factors, such as direct
- [The 37.6 Million Opportunity: Why Business Schools Need to Accelerate Their Adult Learner Strategy](https://eduvantis.com/why-business-schools-need-to-accelerate-their-adult-learner-strategy/) - Here’s another big number to consider this week: 37.6 million working adults with "some college, no credential" are seeking educational pathways, according to new data released today (Wednesday, June 4) by the National Student Clearinghouse Research Center. Stopped-out student reenrollment jumped 2.7% in 2023-24, more than 1 million adults returned to education for the first
- [Is TikTok the New Google? How Social Media is Changing Search](https://eduvantis.com/is-tiktok-the-new-google/) - Since Yahoo! Search gained popularity in the 1990s, nearly every search engine has followed the same structure. As many platforms came and went, one remained dominant: Google. Today, Google is so ingrained in our daily lives that it has become a verb. But the way people search for answers is changing—fast. Today, a growing number
- [The Demographic “Cliff” Is Overblown](https://eduvantis.com/the-demographic-cliff-is-overblown/) - As someone who loves skiing, I know and appreciate a good cliff. And as someone who works in higher education consulting, I hear about and discuss the demographic cliff – the fact that the number of high school graduates in the United States is peaking in 2025 – often. In fact, it’s hard to get
- [Critical Trends for Law Schools in 2025](https://eduvantis.com/critical-trends-for-law-schools-in-2025/) - We are constantly studying the law school market closely, with a specific focus on the following important topics: Portfolio Diversification: How are law schools expanding and adapting their program offerings? Entrance Requirements: How are admissions policies evolving in response to changing landscapes? As part of this, we recently surveyed eight Law School Deans from across
- [Should Your University Focus More on Attracting Adult Learners?  ](https://eduvantis.com/should-your-university-focus-more-on-attracting-adult-learners/) - There’s an interesting trend happening – “older” undergraduate students aged 25+ (i.e., those who fall outside of the traditional age range of a college student) are enrolling at 4-year private non-profit and for-profit institutions at a higher rate than publics, while “younger” students are more inclined to enroll at a public institution. Data Sourced from
- [From Crisis to Opportunity: Rethinking the Higher Ed Business Model](https://eduvantis.com/from-crisis-to-opportunity-rethinking-the-higher-ed-business-model/) - Higher ed is under pressure. Discover expert strategies for innovation, marketing, and business model redesign to help your institution lead through change.
- [Podcast Episode: The Demanding Times We Live In](https://eduvantis.com/podcast-episode-the-demanding-times-we-live-in/) - President Tim Westerbeck joins Jim Ellis, former dean of the Marshall School of Business at the University of Southern California, and David Ikenberry, former dean of the Leeds School of Business at the University of Colorado, Boulder, on the latest episode of the Deans Counsel Podcast The podcast, designed for deans and academic leadership, highlights
- [USNWR MBA Rankings Release – The Latest Enrollment Trends ](https://eduvantis.com/usnwr-mba-rankings-release-the-latest-enrollment-trends/) - Each year, the release of the U.S. News & World Report’s Best Graduate Schools Rankings sparks discussion and decision-making among MBA hopefuls and business schools alike. Though these rankings have had their fair share of controversy, our research indicates that they are still the most widely used resources for program health and desirability. The rankings
- [Can These Goggles See the Future?](https://eduvantis.com/can-these-goggles-see-the-future/) - As part of my role on AACSB's Innovation Committee, concurrent with my attendance at the AACSB ICAM 2025 in Vienna, I participated in a demonstration of the latest in the application of Virtual Reality technology in the business education context. The experience was mind-bending, for a variety of reasons. The technology used to bring me
- [Agentic AI in Higher Education: Balancing Innovation with Human Expertise](https://eduvantis.com/agentic-ai-in-higher-education-balancing-innovation-with-human-expertise/) - For many of us this change came out of nowhere, washing over our lives and saturating everything we do. Even if you try to avoid it, AI creeps into our everyday digital life. Searching on Google? Here’s an AI search result. Scrolling on social media? AI tracks everything you engage with. Trying to increase your
- [SEO Tips for Higher Education Professionals](https://eduvantis.com/seo-tips-for-media-relations-professionals/) - First, what is SEO? SEO means “search engine optimization”. It is a set of strategies and tactics that helps a website rank higher in Google’s search engine results pages (SERP). The higher you rank, the more likely it is that people will find and engage with your brand. Why is SEO important in Higher Education?
- [The Clock is Ticking: Business Schools Must Reinvent Themselves by 2030](https://eduvantis.com/the-clock-is-ticking-business-schools-must-reinvent-themselves-by-2030/) - As seismic demographic shifts collide with technological revolution, business education risks obsolescence. This stark warning comes from Mauro Guillen, Vice Dean of Wharton's Executive MBA Program. His recent discussion of his book 2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything, on the Business Education Revolution Podcast, offers a survival guide
- [Does Your Institution Have the Digital Infrastructure to Thrive?](https://eduvantis.com/does-your-institution-have-the-digital-infrastructure-to-thrive/) - For the past year, I've been studying firsthand the revolutionary learning and teaching potential of artificial intelligence in colleges and universities. The other day something else, potentially just as important, caught my attention – a looming crisis that I believe is not getting enough attention, the growing problem of “technical debt.” We’re all familiar, of
- [Navigating the New Waters: Mergers and Acquisitions in Higher Education](https://eduvantis.com/navigating-the-new-waters-mergers-and-acquisitions-in-higher-education/) - The landscape of higher education is undergoing a seismic shift, and institutions that fail to adapt may find themselves left behind. In a thought-provoking discussion, Eduvantis President Tim Westerbeck and Dean of the Haub School of Business at St. Joseph's University Joe DiAngelo delve into the increasingly prevalent trend of mergers and acquisitions (M&A) in
- [The Hidden Revolution in Business Education](https://eduvantis.com/the-hidden-revolution-in-business-education/) - When Harvard Business School reclassified its MBA as a STEM degree, it wasn't just making a tactical move about student visas – it was declaring something profound about the future of business leadership. This seemingly administrative change signals a fundamental shift in how we should think about business education and global talent. Here's what's really
- [Beyond the False Choice: Reimagining Faculty Roles in Business Schools](https://eduvantis.com/reimagining-faculty-roles-in-business-schools/) - Business schools have been balancing faculty types for decades. On one hand, academic researchers sweat to produce more peer-reviewed papers. On the other hand, practitioner faculty tell stories from the trenches and elevate experiential learning. Between, institutions try to find the "perfect mix" of these supposedly distinct groups, for reasons ranging from budget constraints to
- [The Step Backward for Business Education Heard Around the World](https://eduvantis.com/the-step-backward-for-business-education-heard-around-the-world/) - I’ll save the heavy lifting on this one for business school deans who should rightly – and I would hope – be raising hell. U.S. News & World Report is implementing a significant change to its business school ranking methodology that will effectively exclude institutions without full-time residential MBA programs from its specialty rankings. This
- [We Want To Hear From You](https://eduvantis.com/we-want-to-hear-from-you/) - Eduvantis’ Lessons Learned virtual discussion series brings together leaders from across higher education for curated discussions about today’s most pressing challenges — and we want to hear from you. As we plan the series for 2025, we want to know: What is top of mind for you? Which challenges would you like us to dig in
- [Higher Education PPC Best Practices: How to Optimize Your Pay-Per-Click Strategy](https://eduvantis.com/pay-per-click-higher-education-best-practices/) - Increased competition over time is a major contributor to the rising cost of pay-per-click (PPC) advertising for higher education programs. As of 2024, PPC bidding difficulty for “MBA” searches is listed at ‘100%’ with the average cost-per-click ranging between $10 to $35 (that cost increase is just to drive a single prospective student to your
- [How Can Law Schools Differentiate and Grow Revenue?](https://eduvantis.com/how-can-law-schools-differentiate-and-grow-revenue/) - It’s a challenging time in higher education and even the most prestigious law schools aren’t invulnerable. Between scrutiny over rankings, rising tuition costs, and student debt, many law schools have faced declining enrollments. Although total JD enrollments were up slightly from 2022-2023 (+0.2%), 1L enrollments experienced a decline (-1%), a trend that has persisted over
- [Eduvantis to present alongside SJU at UPCEA MEMS 2024](https://eduvantis.com/eduvantis-to-present-alongside-sju-at-upsea-mems-2024/) - Join us at the 2024 UPSEA MEMS Conference in Philadelphia! On December 3 at 4 p.m. ET, Emily McMahon and Ashley Bollhorst from Eduvantis will team up with Francesca Reynolds from Saint Joseph's University (SJU). Together, they’ll share insights on Full Funnel Strategy in the World of AI: Lead Gen, User Experience, & Lead Nurturing Best
- [Eduvantis to present at the CGS Annual Meeting in St. Louis](https://eduvantis.com/eduvantis-to-present-at-the-cgs-annual-meeting-in-st-louis/) - We are excited to be speaking at the CGS Annual Meeting in St. Louis! On December 6 at 1:15 p.m. CT, please join Steve Shriberg and Stacia Klasen from Eduvantis as they share data and insights to help inform on Strategies for Optimizing Graduate Enrollment. Meet the Speakers Steve Shriberg AVP & Partner, Eduvantis Stacia
- [Principles, Practices, and Mindsets: A Guide for Universities Bringing Online Programs In-House](https://eduvantis.com/a-guide-for-universities-bringing-online-programs-in-house/) - Even as online learning continues to grow, an increasing number of universities are reevaluating their relationships with Online Program Managers (OPMs) and opting to bring program management capabilities in-house. According to new Validated Insights' OPM Market Insights report from September 2024, new OPM partnership activity in the United States declined 56.1% from 1H 2023 to
- [The 2023 IPEDS Report: Emerging Trends and Implications for Higher Education](https://eduvantis.com/2023-ipeds-report/) - The 2023 report from IPEDS provides insights into degree conferral trends across the U.S. We’re breaking down what your institution needs to know. Data is an essential resource for higher education institutions looking to create sustainable long-term growth. The 2023 report from the Integrated Postsecondary Education Data System (IPEDS) offers some of the most granular
- [2024 Business Deans Survey Report: Moving Forward as AI Transforms Management Education](https://eduvantis.com/2024-business-deans-survey-report-ai/) - Eduvantis recently conducted its annual survey of business school deans. This year, we asked the question others aren’t asking: How is AI impacting management education? In this post, we are going to focus on the responses from survey respondents centered around AI that we found most intriguing, bringing forward our perspectives on this important topic.
- [Podcast Episode: AI Will Transform the Business Education World](https://eduvantis.com/podcast-episode-ai-will-transform-the-business-education-world/) - Hear how Dr. Eric Anderson, artificial intelligence expert and professor at the Kellogg School of Management at Northwestern University, sees AI transforming the business education world. Dr. Anderson holds a PhD in Marketing from the Massachusetts Institute of Technology, an MS in Engineering-Economic Systems from Stanford University, and a BS in Electrical Engineering from Northwestern
- [AI, the Next Big Competence in Business Education](https://eduvantis.com/ai-the-next-big-competence-in-business-education/) - "AI will necessitate a new breed of business leaders who are fluent in both technology and traditional business practices," says Eric Anderson, an AI expert, author, and professor of marketing at the Kellogg School of Management at Northwestern University, who spoke with Eduvantis recently. The immediate challenge for graduate business schools is ensuring their entering
- [Get Ready to Reinvent Your Business School, Courtesy of AI](https://eduvantis.com/get-ready-to-reinvent-your-business-school-courtesy-of-ai/) - AI’s impact on business schools cannot be overstated. “It’s a 10 on a scale of 10,” says Eric Anderson, an AI expert, author, and professor of marketing at the Kellogg School of Management at Northwestern University, who spoke with Eduvantis recently. “AI is not just another technological advancement. It is a paradigm shift that will
- [New Demographics and New Revenue Streams: A Real-Time Case Study](https://eduvantis.com/new-demographics-and-new-revenue-streams-a-real-time-case-study/) - Higher education faces the dual challenge of addressing demographic shifts and financial sustainability. Rich Phillips, Dean of the Robinson College of Business at Georgia State University, spoke with Eduvantis President Tim Westerbeck on The Business Education Revolution Podcast to discuss a visionary approach that intertwines innovation, inclusivity, and financial sustainability, presenting a compelling narrative for
- [8 Best Practices for Optimizing Higher Education Websites for Lead Generation](https://eduvantis.com/8-best-practices-for-optimizing-higher-education-websites-for-lead-generation/) - User Experience (UX) is an increasingly important element of SEO. Learn to optimize your higher education website for lead generation using UX best practices.
- [Unlocking the Power of Organic Social Media in Higher Education](https://eduvantis.com/unlocking-the-power-of-organic-social-media-in-higher-education/) - In today's rapidly changing digital landscape, effective social media strategies are paramount for higher education institutions striving to engage with diverse audiences. Social media is an increasingly critical part of amplifying brand awareness and expanding content impact, and when implemented in complement to SEO, it can have a snowball effect on overall performance. When properly
- [The Future of Digital Advertising in Higher Education: Best Practices and Emerging Trends](https://eduvantis.com/the-future-of-digital-advertising-in-higher-education/) - In a rapidly evolving digital landscape, higher education institutions face a complex challenge: effectively reaching prospective students across diverse platforms. The latest episode of the Lesson Learned virtual discussion series delves into digital advertising best practices that go beyond traditional metrics to maximize engagement and conversions. Keep reading as Eduvantis digital marketing experts Bahtyah Williams
- [Our Top 5 Business School Websites](https://eduvantis.com/top-5-business-school-websites/) - Institutions are challenged to balance the needs of the various stakeholder groups (prospective students, current students, alumni, business community) and prioritize content based on institutional goals, but the main goal of most institutions is to recruit students. Here are our picks, among many great examples, of five standout recruitment-focused websites. We used the following criteria to
- [Generative AI: How to Use the Machine for Effective Marketing](https://eduvantis.com/how-to-use-the-machine-for-effective-marketing/) - In today’s rapidly evolving digital world, staying current with—or even ahead of (gasp)—marketing trends requires more than just a well-thought-out strategy. It demands innovation and adaptability, traits that generative AI can bring to the forefront of digital marketing. Generative AI is revolutionizing the process of engaging with audiences, creating content, and testing marketing strategies. And, for
- [Join Us at the GMAC Conference in New Orleans](https://eduvantis.com/gmac-new-orleans/) - We're excited to announce that members of our team will be attending the GMAC (Graduate Management Admission Council) conference in New Orleans from June 19-21 at Hilton New Orleans Riverside! Lead Generation Best Practices At 1:30 PM Thursday, June 20th, Rich Funk, Director of Digital Media, and Ashley Bollhorst, Associate Director of Marketing & Creative
- [Leveraging Our Google Premier Partner Status to Elevate Higher Education Marketing](https://eduvantis.com/leveraging-our-google-premier-partner-status-to-elevate-higher-education-marketing/) - At Eduvantis, we pride ourselves on delivering performance-driven marketing that gets results. From top to bottom of the funnel, we know what works—a supporting proof point is our Google Premier Partner Status. In this blog post, we will explore what Google Premier Partner Status entails, why it’s so important, and how this status benefits our
- [Thanks to All Who Attended Our Event](https://eduvantis.com/thanks-to-everyone-who-attended-our-event/) - We'd like to extend a very special thank you to the 75+ academic leaders who joined us for our Evening at the Aquarium event, hosted in April at the Georgia Aquarium's Ocean Voyager Habitat in Atlanta. We enjoyed gathering with you all for an evening of spectacular fish watching, great food, and collegiality! Stay in
- [Eduvantis to Host "Evening at the Aquarium" During AACSB's 2024 International Conference and Annual Meeting (ICAM)](https://eduvantis.com/evening-at-the-aquarium-aacsb-icam/) - Evening at the Georgia Aquarium On Monday, April 15, from 7:00 to 9:00 pm ET Eduvantis will host an extraordinary experience at the renowned Georgia Aquarium immediately following AACSB's ICAM welcome reception. Immerse yourself in the captivating ambiance of the Ocean Voyager Habitat—the largest aquatic gallery in the Western Hemisphere—as you network with other esteemed
- [Online Program Paralysis: A Uniquely Modern Higher Education Malady](https://eduvantis.com/online-program-paralysis-a-uniquely-modern-higher-education-malady/) - Online learning is here to stay, and is in fact growing, whether we’ve all accepted that reality or not. The pandemic pushed every institution forward; most institutions delivered something ranging from an “emergency” version of themselves online to high-quality e-learning built for the future. But objectively, how would your institution answer the following questions? Are
- [The Airport Advertising Arms Race](https://eduvantis.com/airport-advertising-arms-race/) - Working at Eduvantis for over six years, I’ve had the pleasure of visiting dozens of college campuses across the country and about as many airports. Each time I fly to a new city, I notice something that I don’t think I ever noticed prior to this job: Every airport is inundated with ads for the
- [Are Business Schools Disrupted or Just Not Adapting to Rapid Change?](https://eduvantis.com/are-business-schools-disrupted/) - Most of the many business schools we have worked with are convinced they are in a pitched battle against “disruption,” that famous and frightening state (for most organizations) coined by Clayton Christensen in his 1997 book, The Innovator’s Dilemma. There has been confusion around aspects of this topic since. In fact, Professor Christensen himself published
- [Be Careful: Adding Programs May Not Solve Revenue Concerns](https://eduvantis.com/adding-programs-may-not-solve-revenue-concerns/) - Nearly every business school dean we know asks us (often worriedly), “How can I feed the increasing revenue demands of my institution?” The specific answer, of course, depends on the particular circumstances of the institution. This post focuses on the nearly universal hypothesis that adding specialized master’s programs is the first strategy to try. (Hint:
- [Step One in Marketing Attribution: From Ad to Lead](https://eduvantis.com/marketing-attribution-from-ad-to-lead/) - A hot topic with our clients is how to measure the overall impact of marketing dollars. In today’s increasingly complex marketing environment, who can afford not knowing what is working and what is not in terms of the ROI on each precious marketing dollar? Unfortunately, for a long list of reasons, very few business schools
- [How Does Your Business School Change?](https://eduvantis.com/how-does-your-business-school-change/) - Through our work with more than 60 business schools we’ve learned a thing or two about how change occurs, or doesn’t, in institutions. Whether it is gathering the will to tackle a glaring but long-ignored shortcoming in the marketing function, determining to eliminate a dying academic program that has, as Eduvantis would say, “reached its
- [The MBA Apps Plunge!](https://eduvantis.com/the-mba-apps-plunge/) - We saw the screaming headline “MBA Apps Take a Shocking Plunge,” posted August 29, 2018 on Poets & Quants. Perhaps the reported declines – including, as the article reported, among some top full-time MBA programs – would be shocking if you’d been under a rock for the past few recruiting cycles. Yes, the common wisdom
- [The Balanced Business School Portfolio](https://eduvantis.com/the-balanced-business-school-portfolio/) - This should not be construed as investment advice, but it’s important to have a balanced portfolio. In this case, we are referring to an increasingly common finding in our work with business schools – the product portfolio is out of balance. We find that institutions have either, too many programs to be sustainable or too
- [The Rise of the “Out-of-Category” Business Educator](https://eduvantis.com/the-rise-of-the-out-of-category-business-educator/) - Eduvantis has been keeping a close eye on what will continue to be an increasingly important factor in the life of traditional business schools: out-of-category providers. Published data, our internal analysis and experience talking with experts across the market suggests that traditional, university-based providers of executive education are losing market share to an increasingly diverse
- [6 SEO Tips for Higher Education Websites](https://eduvantis.com/6-seo-tips-for-higher-education-websites/) - Search engine optimization (SEO) is crucial to the success of higher education programs and enrollments, but it is one of the most overlooked portions of an effective marketing ecosystem. Increasingly, students are searching for specific schools or programs online, and you need to make sure that you’re showing up in search results. In fact, according
- [Why Business Schools Need an SEO Strategy](https://eduvantis.com/business-schools-need-an-seo-strategy/) - At many of the business schools we work with, search engine optimization (SEO) is often perceived as a mystical thing. Schools understand that they should be doing it, but don’t necessarily understand how or why. This blog post is meant to demystify SEO and explain why it’s crucial to business school success. What exactly is
- [2019: The Juggernaut of Change Rolls On](https://eduvantis.com/the-juggernaut-of-change-rolls-on/) - At Eduvantis, my full-time job is studying every possible detail of what is happening in the business school marketplace and how well or not schools of all kinds – from the globally ranked top 10 institutions to large state schools, private schools of all sizes and everything in between – are adapting to the growing
- [Business Schools: It's Time to Enter the Data-Driven Age](https://eduvantis.com/business-schools-its-time-to-enter-the-data-driven-age/) - Please note: this post originally appeared on the BizEd blog on June 26, 2019. In today's hyper-competitive environment, business schools need to adopt more data-driven approaches to strategy, curriculum, delivery models, marketing, and selling. Traditional management education is at a tipping point. In the product lifecycle, mainstay programs such as the full-time MBA are in
- [How Coronavirus Is Impacting Digital Search](https://eduvantis.com/how-coronavirus-is-impacting-digital-search/) - In this period of unprecedented public health and economic uncertainty, we extend our best wishes to you and your communities for strength and support. We’d like to share with you recent data and observations of how the Coronavirus is impacting digital search behaviors and website activity in the graduate business programs market. This data includes
- [How Much Will Distance Learning Recede When Campuses Reopen?](https://eduvantis.com/how-much-will-distance-learning-recede-when-campuses-reopen/) - Certainly the impact of COVID-19 on the management education sector is not, and should not, be of great concern to the masses at the moment, but for those of us who experience it on a daily basis, understanding how it will impact our sector moving forward is imperative. While we have spoken to many of
- [Should You Be Slashing Your Media Budget Now?](https://eduvantis.com/should-you-be-slashing-your-media-budget-now/) - In many industries and across media formats, advertising budgets have been slashed reflecting the falling demand for things such as cars and many other product categories. With economic and job uncertainty at record levels, what should Higher Ed be doing? First, there is no one-size-fits-all marketing or media budget maxim that applies to the many
- [The Business Crisis The Non-Elite Business School Is Facing](https://eduvantis.com/the-business-crisis-the-non-elite-business-school-is-facing/) - Pick an industry or a major company, and imagine this is what it’s facing: The costs of doing business are more fixed than variable, no matter what, and how many, products are being sold; Its core products, the ones it has depended upon for years for survival, are in decline, and predicted to decline even
- [Eduvantis Study Shows Many Business Schools May Be Unknowingly Narrowing The Top Of Their Funnel](https://eduvantis.com/business-schools-narrowing-top-of-funnel/) - You've worked so hard - perhaps paying per click or buying links - to get a prospective student to your website. The last thing you want to do is make it difficult for them to “raise their hand” and express their interest, right? For years, Eduvantis has been “secret shopping” MBA programs and documenting best
- [The Coming Brandemic?](https://eduvantis.com/the-coming-brandemic/) - Brands are built based on experiences each of us has with a product or service. Business school brands are no exception. Most institutional brands have been built based on stakeholders being on campus on a sunny spring afternoon, bonding with one-of-a-kind faculty, living in a rarified culture, struggling with statistics in the library and tipping
- [Tim Westerbeck to present "Four Big Challenges Brought by COVID-19" for Northeast Business Deans Association (NEBDA)](https://eduvantis.com/westerbeck-covid-northeast-business-deans-association/) - The Northeast Business Deans Association has invited Tim Westerbeck, President of Eduvantis, to present "Four Big Challenges Brought By COVID-19" as a part the NEBDA Webinar Series. The webinar will be held at 2:00 Eastern, on Friday, February 26. Zoom Meeting Link: https://bryant.zoom.us/j/96005866814 Four Big Challenges Brought By COVID-19 Some business school adaptations to
- [Seattle University Tackles Diversity and Inclusion in Professional Sports](https://eduvantis.com/seattle-university-tackles-diversity-and-inclusion-in-professional-sports/) - Innovation is a hot topic among today’s business schools. But meeting the standard of genuine innovation is tough. Merely “new or different” doesn’t necessarily qualify. Eduvantis is digging deep to find programs meeting this elusive standard, analyzing and sharing standout examples of authentic program innovation, through a “lessons learned” and best practices lens. If you
- [Eduvantis Introduces New National Business School Student Survey](https://eduvantis.com/national-business-school-student-survey/) - You already know this a critical moment for higher education, as there will likely be more shifts in market share over the next five years than has occurred during any other five-year period. Listening carefully to your students will be essential to adapting and thriving. As such, we are pleased to introduce a new national
- [Four Big Changes Accelerated By Covid 19](https://eduvantis.com/four-big-changes-accelerated-by-covid-19/) - Eduvantis has analyzed the impact Covid-19 has had, and will continue to have, on business schools. We’ve been impressed by the resilience of nearly every school to adapt to bring a high-quality educational experience to their students and the true commitment of the faculty, administrators, and staff who worked tirelessly make the academic year a
- [Higher Education Website Design Trends 2015](https://eduvantis.com/higher-education-website-design-trends-2015/) - Last week, I had the opportunity to attend the annual High Ed Web Association Conference in Portland, Oregon. The sold-out conference was attended by a mixture of website developers, IT staff, marketers, and vendors, all working with higher education institutions. Through some great sessions, discussions with dozens of web developers, and our experience working with top
- [Higher Education Blogging for SEO Best Practices](https://eduvantis.com/higher-education-blogging-seo-best-practices/) - In our experience, most higher education institutions underutilize their blogging platforms. Although it takes time, with a commitment to consistent posting and good ideas, blogging is an incredibly powerful platform to engage prospective students and for search engine optimization. Blogs present the perfect opportunity to create new content on your website, which is valuable for SEO because new
- [Is Your Business School Missing the Entrepreneurial Boat?](https://eduvantis.com/is-your-business-school-missing-the-entrepreneurship-boat/) - Without the entrepreneurship education I received, I would very likely not have started my own company and therefore would not have become financially independent and surely not have become a professor for entrepreneurship myself.” This inspiring quote from GMAC’s 2014 Alumni Perspectives Survey Report caught my eye. What lessons should business schools take from this kind of
- [Big Data: Big Deal for B-Schools, but the Market Is Maturing](https://eduvantis.com/big-data-big-deal-for-b-schools-but-the-market-is-maturing/) - Two years ago Eduvantis reported how the Master of Science in Business Analytics (MSBA) degree was gaining traction as a new product offer in business schools. Today, the majority of top-50 b-schools offer an MSBA. Seemingly overnight, a program in business analytics has become a “must-do” for every institution. But when such rapid market adoption occurs, the
- [How Might the EMBA Product Need To Change?](https://eduvantis.com/how-might-the-emba-product-need-to-change/) - Working with EMBA program directors around the world, we hear one common theme: We are under pressure! Wanting to move beyond “enrollments or corporate sponsorships are up or down” discussions, Eduvantis has recently been analyzing the relationships between product dynamics and market factors, to better understand how programs may need to evolve in order to
- [80/20 Digital Marketing Reality](https://eduvantis.com/8020-digital-marketing/) - Based on our work with many institutions, we are sorry to report it is not uncommon to find examples of schools spending $100,000 + on a single digital campaign that resulted in no more than a handful of inquiries. Do the ROI math on that. There are three basic reasons this is happening in a
- [New Local Search Rules at Google: You May Now Be Below the Fold](https://eduvantis.com/new-google-local-search/) - Google just changed how local search results are reported, reducing the number of results displayed from seven to three. Your school now might not have the same visibility it once had on Google, especially if it’s not among the top three local search results. When searching for “MBA Programs” when you are in Boston, for
- [Understanding SEO Performance: Traffic Metrics](https://eduvantis.com/understanding-seo-performance-traffic-metrics/) - Brand and product visibility, site traffic, and lead generation are the goals of most business school digital marketing campaigns. While traffic can come from many sources, results generated by organic search yields the highest ROI. Here’s how to sort through mountains of data to assess your organic traffic success. In our most recent blog post,
- [Are Your Tweets Improving Your Search Marketing Impact?](https://eduvantis.com/tweets-improving-search-marketing-impact/) - As we first reported back in February, Google and Twitter started a new partnership allowing Google greater access to tweets. How this partnership would impact search results was a mystery until recently, when Google started showing tweets when searching for branded terms. As a result, your tweets now have greater visibility than ever before. This
- [2017 Online Education Trends](https://eduvantis.com/2017-online-education-trends/) - The online education market continues to grow and appears to be entering a new stage of market maturity. Our review and analysis reveals several important trends to watch: 1. There has been an explosion in the number of online programs and the number of schools working with online program managers (OPM’s). Recent data and studies
- [Eduvantis at Google Partner Summit 2017](https://eduvantis.com/google-partner-summit-2017/) - Here are five trends at the forefront of digital marketing, fresh from this week’s Google Partner Summit in New York City. I had the opportunity to represent Eduvantis at The Summit – an invitation-only event for top advertisers on Google. It is the place to learn what is on the horizon in both digital marketing and
- [Tracking the Preferences of the PTMBA Market](https://eduvantis.com/ptmba-market-preferences/) - Over the years, Eduvantis has collected a substantial amount of market research data about the attributes of Part-Time MBA (PTMBA) programs that are most important to prospective students from various markets. Upon aggregating this year’s data, which include almost 700 respondents from across the nation, we noticed a few trends that should prove useful to
- [Challenges of Delivering "One MBA" in Different Formats](https://eduvantis.com/challenges-one-mba-different-formats/) - Many institutions offer different formats for their MBA delivery, thinking that will provide the best opportunity to capture most prospective students. Often, they attempt to sell these different delivery models as "one MBA," not wanting the market to think it is choosing among different products that must be considered separately. In this post, we explore
- [Don't Take Digital Data at Face Value](https://eduvantis.com/dont-take-digital-data-face-value/) - As the old saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Yet another old saying declares, “Numbers don’t lie.” When it comes to reporting digital data, we know both statements are true, sometimes. Based on our extensive work with business schools in the digital space, we want to highlight how digital data sometimes
- [Driving Marketing and Recruitment Improvement](https://eduvantis.com/driving-marketing-recruitment-improvement/) - We were honored to speak regularly at many of the regional business school dean conferences, sharing our thoughts about market trends. As part of these presentations, we surveyed the deans in advance to gain their perspectives. Through our surveys, we discovered many interesting areas of disagreement, but one topic where there was great alignment was
- [Benchmarks: The Key to Unlocking the Potential of Market Research](https://eduvantis.com/benchmarks-key-unlocking-potential-market-research/) - Every school we serve is interested in learning about their product positioning and satisfaction through primary market research. It is as close to having their finger on the pulse of the market as possible. Unlike many other industries, in higher education, schools have the keys to market insights in their hands in the form of
- [Enrollment Challenges and How to Face Them](https://eduvantis.com/enrollment-challenges-face/) - A typical question we are asked by clients – usually in hushed tones – is, “It’s not just us, right?” Everyone wants to understand if the declining enrollments in their bread-and-butter graduate programs are the product of a stormy sea, or a leaky boat. Let’s take a look first at the data on the sea,
- [The 48 Hours After Inquiry are Critical. Many Schools are Missing the Boat](https://eduvantis.com/the-48-hours-after-inquiry-are-critical-many-schools-are-missing-the-boat/) - Eduvantis “secret shopped” nearly 300 Part-Time and Online MBA programs nationwide to gather the most current and thorough data set available on lead capture and nurture practices. In our most recent blog, we assessed how many of these programs may be unknowingly restricting the top of their funnel – check out our findings and recommendations.
- [Most Schools Abandon Prospects Too Early During Their Decision Journey](https://eduvantis.com/most-schools-abandon-prospects-too-early-during-their-decision-journey/) - This is part 3 of our series of posts based on “secret shopping” 300 part-time and online MBA programs nationwide. (Click here, to find part 1 of our series on lead capture and RFI form findings, and here, for part 2, where we discussed the first 48 hours after RFI submission). Here we identify another
- [LinkedIn Conversion Tracking and Its Value](https://eduvantis.com/linkedin-conversion-tracking-value/) - LinkedIn has announced and released a conversion tracking system that will allow universities advertising on the platform to track the performance of their ads beyond the standard reporting available on the LinkedIn advertiser dashboard. This will provide deeper understanding of user behavior and allow for the creation and configuration of targeting personas as well as
- [The New Business School Marketing Paradigm](https://eduvantis.com/new-business-school-marketing-paradigm/) - Eduvantis often helps schools build high-performing marketing functions that explicitly serve well-defined institutional goals, particular product portfolios and the unique environment in which the institution competes. Intense competition requires this level of precision. After reviewing literally hundreds of institutional marketing functions, I am still surprised how so many operate with little correlation to how purposefully
- [The Brand Game 2016](https://eduvantis.com/brand-game-2016/) - It’s been nearly 15 years since I was quoted on the front page of The New York Times declaring, “All I hear in higher education is brand, brand, brand.” That statement is still true. However, competitiveness, disruption, product substitutes, new financial realities, relentless change and challenge in higher education have fundamentally changed the brand game. Brands are
- [The Cutting Edge of Digital Marketing](https://eduvantis.com/cutting-edge-of-digital-marketing/) - How has “big data” changed how search campaigns are managed? There is now more data available than ever: massive amounts we couldn’t have imagined even a few years ago. There is also a flood of new tools, platforms, and ever-improving Google Analytics available to optimize campaigns. However, more data in this case does not necessarily
- [Personalized Search, Beware!](https://eduvantis.com/personalized-search-beware/) - You’re probably overestimating your organic search (SEO) performance thanks to Google’s personalized search. As a result, you may be losing thousands of visitors and potentially hundreds of applications. Personalized search shows different results to every searcher. So, if you’ve searched “MBA Program” to review how your business school is ranking, odds are you’ve seen results
- [Search Social Connection: New Google Twitter Partnership](https://eduvantis.com/search-social-connection-new-google-twitter-partnership/) - In an effort to share the most relevant results to searchers, Google continues to both evolve its algorithm and establish partnerships to keep visitors using the platform. It is both an exciting and challenging time for Google, whose lifeblood rests in its online advertising model and dependence on keeping users coming back. For the first time
- [Getting Real About Digital Marketing in Higher Education](https://eduvantis.com/getting-real-digital-marketing-higher-education/) - At the Symposium for the Marketing of Higher Education, hosted by the American Marketing Association in Austin last week, many attendees expressed big worries about meeting their enrollment numbers. However, many of the sessions painted what I feel was an overly rosy picture about how digital marketing can increase brand awareness, gain visibility for programs, and engage
- [Higher Education Marketing Industry Evolves](https://eduvantis.com/higher-education-marketing-industry-evolves/) - In case you missed the recent American Marketing Association’s Annual Symposium for the Marketing of Higher Education in Austin, here’s what you need to know: 1. You must get digital tactics right – Whether it was discussing the best marketing plans, website layouts, or lead capture forms, digital tactics were a central theme among the more
- [Our Top 5 Business School Twitter Accounts](https://eduvantis.com/top-5-business-schools-twitter/) - This past week, Twitter exploded with business schools sharing photos, stories, and testimonials at an intensity and frequency that has never occurred in the business school sector. The inspiration? Another business school ranking competition. To promote Businessweek's Best Business School Rankings, Bloomberg created the #WhyMBA social media competition, encouraging business schools to share information about their
- [Executive MBA Market: A Digital Perspective](https://eduvantis.com/executive-mba-market-digital-perspective/) - At Eduvantis, we study the trends driving and shaping global business school markets. We are pleased to share some important observations about the Executive MBA market, which we will be speaking about at the upcoming Executive MBA Council Conference in Los Angeles. Understanding your program visibility and how to reach your targets is the key to increasing
- [New Collaboration Models Coming](https://eduvantis.com/higher-education-business-collaboration/) - The buzz at the recent Educause Annual Conference was that higher education is at a tipping point. As prospective students become increasingly diverse, the successful higher education institutions of the future will create new types of collaboration between employers, faculty, IT professionals, and students. These schools, in turn, will use the insights gained through this collaboration to
- [A New Twist on Business School Rankings](https://eduvantis.com/new-twist-business-school-rankings/) - Business schools need another ranking like they need a hole the head, right? I’d tend to agree, but here is something to get your head around — LinkedIn’s new twist on the tried and true rankings approach. So what’s new? First, while most school rankings focus to one degree or another on “career outputs,” —
- [Exceptional Digital User Experience](https://eduvantis.com/exceptional-digital-user-experience/) - The average website visitor takes 2.6 seconds to scan your content before deciding what to click, if anything. So, how do you get prospects to pay attention, let alone fill out an inquiry form? Answer: Create an exceptional digital experience. Here’s the good news: That doesn’t have to mean a really complex, over-the-top, super graphic
- [Business Education Jam: Let's Be Cautiously Optimistic](https://eduvantis.com/business-education-jam-lets-be-cautiously-optimistic/) - Applause to the Business Education Jam, the big online collaboration that launches tomorrow, for seeking to better understand and address the “supply and demand gap” between the needs of employers and the output of business schools. This type of conversation – between business schools and industry – is critical as business schools around the globe seek
- [Top of Mind: Executive MBA Program Issues](https://eduvantis.com/top-of-mind-executive-mba-program-issues/) - The Eduvantis team recently attended the Executive MBA Council conference in Houston, where we engaged in stimulating conversations with many of the top EMBA programs around the important market trends and observations we gather in our work, as we help our business school clients gain an advantage in an increasingly competitive market. Current issues getting
- [What Gender Imbalance? Serving Women in MBA Programs](https://eduvantis.com/serving-women-in-mba-programs/) - As we at Eduvantis consider the many factors creating a changing market for management education, we wanted to take a deeper look at practices in recruiting and serving women in MBA programs. Women now make up close to 40 percent of global GMAT test-takers intending to obtain the MBA, and more than 40 percent of MBA
- [The Mobile Consumer To Business Schools: Hello?](https://eduvantis.com/the-mobile-consumer-to-business-schools-hello/) - Eduvantis recently presented summary findings on the rising importance of mobile strategy at the annual AACSB B-School Communications and Development Symposium in Tampa. Our research identified examples of how business schools are “going mobile” as a means to achieve competitive advantage—in this massive growth segment of the prospect population. We profiled how schools are encouraging
- [Big Data: Big Opportunity for Business Schools?](https://eduvantis.com/big-data-big-opportunity-for-business-schools/) - A 2011 McKinsey and Company Big Data report estimated that over the next decade there would be a shortage of between 140,000 – 190,000 analytics professionals in the United States. The U.S. Bureau of Labor Statistics says the demand for business analytics specialists is expected to reach 1.5 million by 2018. Not surprisingly, we’ve seen
- [Competitive Advantage: Enhancing MBA Career ROI](https://eduvantis.com/competitive-advantage-enhancing-mba-career-roi/) - Core to the MBA value proposition, of course, is the promise of a supercharged career. After recently spending time at a conference with the “talent seekers” of many leading consulting firms and the career services directors of major universities, it is clear that there is a major opportunity for institutions to improve how this talent
- [MBA Admissions: Career Switchers Need Not Apply?](https://eduvantis.com/career-switchers-need-not-apply/) - The Wall Street Journal recently ran an article on a new trend in business school admissions – the involvement of career services staff in the admissions process. While admissions officers have long included an assessment of “hireability” in admissions decisions, more schools appear to be giving career services staff a say in selecting the incoming
- [The Power of Social Media Content Curation](https://eduvantis.com/power-of-social-media-content-curation/) - University campuses are exciting places and in many cases university communities extend well beyond a campus, with students and alumni living and traveling globally. Even within different programs your stakeholders are having incredibly different experiences – like the Executive MBA student traveling to campus from their home in Mexico City, the full-time MBA student launching
- [Competition Comes Home](https://eduvantis.com/competition-comes-home/) - Setting aside the inevitable ebbs and flows of business school applications, the recent Business Week article on MBA applications was telling of the new reality Eduvantis sees in the business school marketplace. Competition is coming faster than ever, from every angle. Rules are changing. The business as usual approach to product development, competitive strategy and
- [Is Real Value Creation Motivating Your Partnerships?](https://eduvantis.com/is-real-value-creation-motivating-your-partnerships/) - Eduvantis is spending an increasing amount of time helping clients look around their own universities to identify important new strategic opportunities to partner with their colleagues around campus–to create something that is “greater than the sum of its parts,” as they say. Partnerships across disciplines are not new, of course. But, candidly, many of them
- [So You’re Going Online](https://eduvantis.com/so-youre-going-online/) - Here’s another great article, from the WSJ, about yet another approach to going online–complete with iPads and other really cool features designed, in this case, to serve Baby Boomers. Let’s face it, if you are an educational institution these days and you are not doing something clever to deliver online services you are a piece
- [Where There’s the Will, There’s a Way](https://eduvantis.com/where-theres-the-will-theres-a-way/) - As tuitions climb skyward and scholarships prove increasingly scarce across all sectors of higher education, prospective business school students are hunting for new sources of funding. At this intersection of supply and demand stands organizations such as CommonBond, Prodigy Finance, and SoFi, alumni-based loan programs that help MBA and EMBA students finance their education at
- [Higher Education Business Model Changes](https://eduvantis.com/higher-ed-business-model-changes/) - Here’s yet another of a long stream of interesting articles that leave little doubt the world is changing for traditional higher education. It will change the competitive landscape, the way courses are offered, how revenue streams are maintained, what it means to be an administrator (fundraiser, admissions officer, student services professional–president). It will change the
- [Welcome Summer Residents](https://eduvantis.com/welcome-summer-residents/) - We are excited to welcome Chris Prinz and Shing Yip to the Eduvantis team for the summer. Both Chris and Shing bring unique experiences to our office and have already started making important contributions to our research. Chris Prinz is our Digital Analyst Intern. Chris is a recent graduate of the University of Missouri, where he
- [Career Services Tightrope?](https://eduvantis.com/career-services-tightrope/) - We scratched our collective heads at Eduvantis the other day when we read the lead on a Wall Street Journal article headlined “Career Services for the Executive Set.” The lead read: “Career-services offices at business schools have a new job these days: catering to executive MBA students.” The head scratching part came from the fact
- [The Social Media Maze](https://eduvantis.com/the-social-media-maze/) - Eduvantis is doing double-overtime these days working to make sure we have the data, insights and tools to help our clients make clear strategic use of the maze of social media platforms, tools, channels whatever else will be coming at all of us next week. Further, our work is focusing on making sure we have
- [Executive Education Everywhere](https://eduvantis.com/executive-education-everywhere/) - As we analyze the executive education landscape for our clients, increasingly we are compelled to look “out of category” at a new breed of aggressive providers from outside of the traditional academic enterprise. While these products are still positioning themselves as “complementary” or in some way supportive of the traditional academic product, it is no
- [Harvard Goes Online and Beyond](https://eduvantis.com/harvard-goes-online-and-beyond/) - Higher education gets more interesting by the minute. Will this accelerate the online revolution? Yes. We see it everyday in our work with clients at all levels in the market, as institutions work to find the “right way” to deliver their online content, engage with stakeholders through social media and do everything else digital. This
- [An Innovation in Global Business School Partnerships?](https://eduvantis.com/an-innovation-in-global-business-school-partnerships/) - Ted Snyder is attempting to push boundaries again, literally, at the Yale School of Management. It remains to be seen what actually results from the new (about to be launched this week) Global Network for Advanced Management. But the stated intent and structure caught our eye at Eduvantis as at the least a fresh idea
- [Does “Branding” Equal "Competitive"?](https://eduvantis.com/does-branding-competitive/) - Interesting piece just posted in the WSJ about Wharton’s new branding effort. I left the following comment. As long as I have studied business schools I think that Wharton has certainly been associated with high quantitative rigor and certainly “knowledge.” It’s deep investment in the “Knowledge at Wharton” franchise certainly went a long way toward
- [AACSB Building B-School Symposium](https://eduvantis.com/aacsb-building-b-school-symposium/) - The Eduvantis team is excited to escape the Chicago cold and head to Tampa this week to attend the annual AACSB Building B-School Symposium. We will be presenting on Tuesday March 6th on “The Value of Online Relationships,” with a particular focus on how to leverage online relationships to gain a competitive advantage. Due to social
- [Business School Deans on Social Media: Ranking, Profiles, and Best Practices](https://eduvantis.com/business-school-deans-on-social-media-ranking-profiles-and-best-practices/) - As part of our social media strategy work, we thought it might be interesting (and instructive) to identify the top online influencers among the business school dean set. With the right balance of frequency, content, images, and conversation, these deans strategically connect with their stakeholders. They push big ideas, entertaining stories, and have a knack
- [East Moves West](https://eduvantis.com/east-moves-west/) - Today’s Financial Times features a dramatic symbol of a prominent, strategic western presence by Beijing-based Cheung Kong Graduate School of Business. This is a first-of–a-kind foray into Europe and North America by one of the top business schools in China. Eduvantis was pleased to work with CKGSB to determine the best strategy and expression to support this new presence. Given
- [Top 5 Higher Education Social Media Trends in 2012](https://eduvantis.com/top-5-higher-ed-social-media-trends-in-2012/) - At Eduvantis we are constantly monitoring social media trends in order to provide our clients with a clear understanding of how to leverage social networks and use them to gain a competitive advantage. Social media and online communications are evolving rapidly and are increasingly complex, so we focus on providing clarity for the decision making process.

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- [Who We Are](https://eduvantis.com/who-we-are/) - Empowering higher education since 2010 You need great strategy, high-demand programs and outstanding execution to win in today’s marketplace. Our integrated strategy consulting and digital marketing agency practices deliver just that. Founded in 2010, and fully remote since 2020, our singular focus on higher education has been to provide our clients with intelligence that empowers stronger
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