Enrollment Growth Strategy

 

Are your enrollments growing as anticipated and among the right kinds of students? If not, we can isolate the specific reasons why. Are you targeting the right students in the right way? Is there something about your product (including MBA, EMBA, specialized master’s degrees, executive education programs, and others) that needs to change? Is your marketing not optimized? Does your approach to lead nurturing need to change? Do you have the right product portfolio?

 

Our Deliverable

Eduvantis produces a detailed, data-based, prioritized roadmap for what needs to be done at your institution to improve enrollment performance in any or all of your programs.

 

Our Unique Value

We have proven methodologies, proprietary data sets, benchmarks, and deep industry expertise, developed based on extensive work with business schools around the world. This allows us to provide the depth and clarity of information needed to make decisions confidently and support effective case-making to leadership, staff, and faculty.

New Program Opportunity Assessment

 

Most business schools seek new revenue streams as their standard programs mature. However, launching new programs in today’s hyper-competitive environment—without knowing the true size of your available market, what it will take to win market share (with your particular brand), and the marketing costs needed to do so—is a formula for disappointment and wasted resources.

 

Our Deliverable

Eduvantis produces a data-driven evaluation of the opportunity that may (or may not) be available to you, providing specific clarity for all stakeholders (faculty, administration, marketing, and admissions) regarding what will be required for success.

 

Our Unique Value

We bring an informed outside perspective to the decision-making around launching a program, knowing exactly which market indicators to study and what they mean to help calibrate expectations and drive strategy to maximize programmatic and portfolio success.

Market Research

 

Put simply, if you are not monitoring and measuring ever-changing consumer preferences, brand perceptions, and stakeholder experiences, your competitive advantage will decline. Without this information, on what do you base decisions and assessments of quality?

 

Our Deliverable

Through our proprietary national and regional benchmarks, coupled with effective, efficient online data gathering techniques, Eduvantis produces detailed-yet-accessible actionable reports on how you specifically are faring on a spectrum of critical dimensions of competition relative to your competitors.

 

Our Unique Value

Eduvantis is continuously surveying management education markets over time. Based on the size and depth of our sample sizes, we can mine unique value from this market intelligence, benchmark your business school against competitors, and against yourself from prior years.

Annual Marketing Strategy & Planning

 

Optimizing your precious marketing dollars through a well-formulated and high-performing marketing program is now a mandate. That requires systematic market understanding, application of benchmarks, mining of campaign performance data—from lead generation through the funnel journey—an attribution framework, the right use of technology, market research and other inputs that many business schools simply don’t use or have available when planning for each recruitment cycle.

 

Our Deliverable

Eduvantis serves as your “business school expert” partner, collaborating with your team through a process of data gathering and analysis, measurement of prior performance and conclusion-drawing about sources of improvement, determination of strategy based on market data and best practices, consideration of your particular competitive environment, and other factors. The outcome is a clear, data-based marketing system and approach in which you can have confidence.

 

Our Unique Value

No firm has done more sophisticated marketing planning for business schools than Eduvantis and no firm has more data regarding prospect preferences across product categories, digital search trends and preferences, benchmarks, and what is effective in the business school space. This simply leads to the development of more successful and measurable marketing programs among the institutions we are honored to serve.

Paid Digital Marketing Strategy & Execution

 

We all know the statistics: 90 percent of students begin their search for a business school program online. For many, nearly the entire selection process is now conducted online. This means that, if your paid digital strategy and execution (PPC and social) isn’t at its best, you are significantly disadvantaged. Eduvantis has done a deep dive on business school digital marketing, becoming the best in class provider.

 

Our Deliverable

We provide a detailed, data-based review of your paid digital marketing performance against our proprietary benchmarks established through working with a large number of business schools. On this foundation, we provide a detailed digital strategy for the online marketing of your programs. We then serve as your day-to-day digital agency, implementing the strategy and making necessary adjustments, based on your continuously measured performance.

 

Our Unique Value

With Eduvantis, you will have confidence that your paid digital marketing efforts are utilizing the most successful strategies and tactics to drive qualified leads to your business school’s programs. We do more digital marketing for business schools than any other agency and know every nuance and detail of how the market works across all business school product categories. We also bring the deep knowledge derived from being the top business school enrollment growth consulting firm to our digital marketing, a double benefit.

Search Engine Optimization

 

Is your organic visibility for key search terms limiting your ability to be in front of prospects at the moment they’re looking for options? This is the case at a surprising number of the many business schools we have served. Based on our SEO work, our clients eventually consistently rank in the top position for the most competitive keywords in the world, leading to increased visits to their websites, increased leads in their sales funnel, and increased enrollments.

 

Our Deliverable

Eduvantis conducts a deep review of the effectiveness of your SEO strategy and performance and makes detailed recommendations regarding how to improve your website’s search performance through incorporation of the right keywords into the site and development of the content necessary to attract the specific type of student you seek.

 

Our Unique Value

Through our extensive experience developing and executing SEO strategies for business schools on a daily basis, we have developed a depth of expertise that is incomparable. Our clients achieve an ROI that pays dividends for many years.

Lead Nurturing Strategy & Planning

 

Is your lead nurturing process optimized to convert leads into enrollments once they enter your sales funnel?

 

Our Deliverable

Eduvantis produces a detailed plan for effectively managing leads your school generates, from the top to the bottom of the funnel. This includes definition of tactics (such as email marketing), segmentation and messaging, reflecting on where prospects are in the customer journey, maximizing your CRM technology in the right ways, and helping to align your recruiting staff in ways that maximize results. Our work is based on balancing business school industry best practices and the realities of your available resources, in order to convert more of your hard-earned leads into enrollments.

 

Our Unique Value

We bring both art and science to nurturing leads, using data and automation to drive action and impact, while also putting admissions teams face-to-face with the best prospects at the right time to cement those applications.