If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
Google’s February 2026 Discover Core Update signals a major shift in how content is surfaced in Google Discover. With a stronger emphasis on originality, topic-based expertise, and reduced clickbait, higher ed institutions may see fluctuations in traffic—and new opportunities to build visibility through consistent thought leadership and modern search optimization.
When TikTok rallied around a rejected applicant named Emma, Berry College leaned into the chaos with humor, humility, and just the right amount of snark. The result? A viral moment turned marketing win that every higher ed institution should be studying.
Your program is posting blog content, maybe via internal marketing teams or with the help of an agency like Eduvantis. You’ve got fresh, relevant content going live regularly. It’s optimized for search, highlights faculty expertise, and shares powerful student stories. But what happens after you… Read More »Mapping Your Blog to the Student Journey: How to Turn Every Post Into a Touchpoint