enrollment marketing

Beyond the rankings: The MBA market heading into Fall 2026

by Pat Nguyen

The MBA market is entering a new phase of growth—but not all programs are benefiting equally. While total enrollment has reached a record high, fueled by continued expansion in Online MBAs and renewed strength in Full-Time programs, the competitive landscape is becoming increasingly segmented. Elite institutions continue to gain market share, online programs are reshaping the industry, and rankings still influence applicant decisions—but they tell only part of the story. Our latest analysis explores the enrollment trends, market shifts, and competitive dynamics that business schools need to understand before the next recruiting cycle.

ChatGPT Ads Are Here: What This Means for Higher Education

by Emily McMahon, AVP Digital Marketing

Advertising is coming to ChatGPT—and it marks a major shift in how prospective students discover and evaluate colleges and universities. This article breaks down what ChatGPT ads mean for higher education marketers, the risks and opportunities involved, and how institutions can prepare for an AI-first discovery and decision-making landscape.

Business school deans working at a desk with papers

What Business School Deans Are Saying About Graduate Enrollment in 2025

by Bryanna Somers

As graduate business schools navigate shifting markets, the Eduvantis Fall 2025 Business School Deans Survey reveals how leaders are adapting. More than 50 deans share what’s driving change in international and domestic enrollment—and where they see the greatest opportunities ahead.

Image of wooden shapes representing people. The left background is blue and the right background is yellow. Most shapes are white, but one is red and one is blue.

The Future of Higher Education: How Data Points to Stratification, Not Growth

by Tim Westerbeck, President

While enrollment is climbing and demand remains strong, smaller institutions face financial strain, closures, and questions about degree value. In this post, Eduvantis President Tim Westerbeck explores three key data points that reveal a system in transition, where elite universities flourish and under-resourced colleges fight for survival.

Photo of Arcadia University, with fall leaves framing the campus

Arcadia University: A Bold Turnaround Rooted in Data, Storytelling, and Campus-Wide Unity

by Bryanna Somers

This is the story of how one university reclaimed its voice and reversed its enrollment trajectory. In 2022, Arcadia University leaders committed to a bold transformation to address enrollment declines. Partnering with Eduvantis, Arcadia not only achieved its highest admits and deposits in a decade but also built the cultural and strategic foundation for sustained growth.