enrollment strategy

Beyond the rankings: The MBA market heading into Fall 2026

by Pat Nguyen

The MBA market is entering a new phase of growth—but not all programs are benefiting equally. While total enrollment has reached a record high, fueled by continued expansion in Online MBAs and renewed strength in Full-Time programs, the competitive landscape is becoming increasingly segmented. Elite institutions continue to gain market share, online programs are reshaping the industry, and rankings still influence applicant decisions—but they tell only part of the story. Our latest analysis explores the enrollment trends, market shifts, and competitive dynamics that business schools need to understand before the next recruiting cycle.

Graduates standing in a line with graduation caps

The Graduate Revenue Illusion: Three Overlooked Forces Quietly Undermining Performance

by Steve Shriberg, AVP Consulting Services

The conversation about graduate education often focuses on external pressures like AI disruption, demographic change, and shifting international demand. Yet many institutions are facing revenue challenges created by quieter structural changes within their own portfolios.

Shorter master’s programs, accelerated pathways that pull demand forward, and retention challenges in online programs are reshaping how graduate education generates revenue. In this post, Eduvantis Vice President Steve Shriberg examines how these forces are influencing institutional performance and what universities should consider as they adapt their graduate strategies.

Image of wooden shapes representing people. The left background is blue and the right background is yellow. Most shapes are white, but one is red and one is blue.

The Future of Higher Education: How Data Points to Stratification, Not Growth

by Tim Westerbeck, President

While enrollment is climbing and demand remains strong, smaller institutions face financial strain, closures, and questions about degree value. In this post, Eduvantis President Tim Westerbeck explores three key data points that reveal a system in transition, where elite universities flourish and under-resourced colleges fight for survival.

Photo of Arcadia University, with fall leaves framing the campus

Arcadia University: A Bold Turnaround Rooted in Data, Storytelling, and Campus-Wide Unity

by Bryanna Somers

This is the story of how one university reclaimed its voice and reversed its enrollment trajectory. In 2022, Arcadia University leaders committed to a bold transformation to address enrollment declines. Partnering with Eduvantis, Arcadia not only achieved its highest admits and deposits in a decade but also built the cultural and strategic foundation for sustained growth.