Skip to content

higher education

Image for the blog post "Rethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure." Stack of books with graduation cap on top.

Rethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure

Higher education has always had a remarkable talent for mistaking historical precedent for natural law. In my research and advising work with colleges and universities, I rarely encounter leaders unwilling to change.  Instead, I encounter many who are hesitant to break higher education norms until… Read More »Rethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure

Eduvantis logo

Beyond the rankings: The MBA market heading into Fall 2026

The MBA market is entering a new phase of growth—but not all programs are benefiting equally. While total enrollment has reached a record high, fueled by continued expansion in Online MBAs and renewed strength in Full-Time programs, the competitive landscape is becoming increasingly segmented. Elite institutions continue to gain market share, online programs are reshaping the industry, and rankings still influence applicant decisions—but they tell only part of the story. Our latest analysis explores the enrollment trends, market shifts, and competitive dynamics that business schools need to understand before the next recruiting cycle.

Hands typing on a laptop to represent using AI in marketing

I Asked AI for Higher Ed Advertising Advice. Here’s What It Missed.

AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.

Job applicant shaking hands with hiring manager

How AI’s Impact on Entry-Level Jobs Is Outpacing Business Schools

AI is reshaping entry-level jobs across business fields, disrupting how early-career professionals build skills and advance. In this piece, Eduvantis examines new data on AI-driven workforce change and explains why business schools aren’t keeping pace. The article outlines what institutions need to rethink—from curriculum to employer partnerships—to better prepare students for an AI-driven job market.

Baseball on the field

Ad Blindness Is Real. Here’s How Higher Ed Can Still Stand Out.

Ad blindness isn’t new, but it’s intensifying across every channel—from digital ads to live sports broadcasts. As audiences filter out repetitive messaging, higher education marketers face a harder truth: visibility alone doesn’t drive engagement. This piece explores why clarity, outcomes-focused storytelling, and stronger visual creative are now essential for standing out—and offers practical ways institutions can adapt their approach.

Computer screen with blue background and yellow graduation cap graphic

Do Employers Trust Microcredentials? What 150 Hiring Managers Told Us

Microcredentials are appearing on resumes more frequently, but their impact on hiring decisions remains complex. In a 2025 Eduvantis survey of 150 U.S. hiring managers, employers shared how they interpret certificates, digital badges, industry certifications, and microdegrees during candidate evaluation. The findings reveal where trust is strong, where confusion persists, and how institutions can design microcredentials that employers value.