As graduate business programs face shifting market realities, Eduvantis set out to understand how academic leaders are responding. Our Fall 2025 Business School Deans Survey gathered insights from more than 50 deans across the country, revealing how institutions are navigating challenges in international and domestic student enrollment.
But the biggest takeaway isn’t just what’s happening. It’s how schools are adapting.
Why This Survey Matters
Eduvantis conducts this research to help higher education leaders make sense of complex enrollment dynamics and turn insight into action. The 2025 Business School Deans Survey explores:
- How deans are responding to international student enrollment shifts
- Where domestic recruitment priorities are headed next
- The most common (and most effective) strategies being deployed across programs
Our analysis uncovers emerging themes that will shape the next several years of graduate business education, from structural shifts in international demand to the rise of innovative domestic recruitment pipelines.
What We’re Seeing Across the Market
While details vary by institution, a few themes stood out across respondents:
- Enrollment concerns are widespread across institutions.
- Uncertainty persists around the recovery of international enrollment.
- Competition is intensifying for a shrinking domestic prospect pool.
- Emphasis is increasing on ROI, employability, and career outcomes as key differentiators.
- Institutions are rethinking their models more than ever before.
Together, these findings signal a market entering a new era: one where agility, clarity of value, and data-driven strategy determine which schools thrive.
How Eduvantis Helps Business Schools Compete
At Eduvantis, we partner with business schools to translate market intelligence into actionable strategy. From enrollment growth planning to program positioning, pricing, and portfolio optimization, our work helps institutions move beyond reactive tactics toward sustainable success.
This survey is one more way we equip higher education leaders with the insights they need to make confident, strategic decisions in a volatile market.
Download the Full Report
The full Eduvantis Fall 2025 Business School Deans Survey Report includes detailed findings and strategic implications for graduate business programs. Be sure to get your copy to see how business schools are adapting—and where your school can gain a competitive edge.