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A dedicated & experienced team

Meet the people who will bring deep industry knowledge, technical expertise, and fresh perspectives to your organization.

President

Tim Westerbeck

Tim is a leading strategic advisor to higher education institutions around the world. His work focuses on helping institutions grow amidst significant disruption, by defining strategies and new business models aligned with the future. He has served as a colum­nist for Busi­nessweek and is a fre­quent com­men­ta­tor in The Wall Street Jour­nal, The New York Times, and other global media. Tim is also a reg­u­lar pre­sen­ter at global indus­try forums, such as the Indian Man­age­ment Con­clave, AACSB Inter­na­tional, The Euro­pean Foun­da­tion for Man­age­ment Devel­op­ment, and oth­ers. 

Fun Fact: As a young journalist, Tim interviewed many famous people including Desmond Tutu.

CEO

David Mulligan

David is a successful entrepreneur who has started and operated several businesses in his career, including a venture-funded start-up that grew to be a public company on NASDAQ. Leveraging his deep functional expertise in marketing, sales, strategy, and operations, he has advised higher education leaders on business growth strategies since 2010. David is an active member in the consulting, agency, and social impact groups of Young Presidents’ Organization (YPO), a global network of CEO’s.

Fun Fact: Dave took his family (3 young kids!) to Italy and lived in Florence for 2 years.

AVP, Consulting Services

Steve Shriberg

Steve has been with Eduvantis for over 10 years and consistently speaks at higher education conferences, bringing forward proprietary data and insights. His background includes working at large advertising agencies and in the international education departments within universities. Steve has an MA in International Affairs and a BA in International Business and Marketing from Washington University in St. Louis.

Fun Fact: In middle school, Steve sang all over the country as part of the Cincinnati Boychoir.

AVP, Digital Marketing

Emily McMahon

Emily brings 10+ years of higher education marketing expertise focused on the utilization of SEO, UX, analytics, and down-funnel conversion tactics. She specializes in leveraging data-driven digital strategies to help universities drive enrollment and grow their brands. Emily has an MBA from Illinois State University, a Certificate in Data Analytics from Cornell University, and a BA with a double major in Communication and Spanish from the University of Wisconsin–La Crosse.

Fun Fact: Emily spends a week each summer backpacking in the wilderness with a group of girlfriends.

Jesse focuses on working with clients to develop effective growth strategies and identify new program opportunities. He is also a licensed attorney in the state of Illinois. Before joining Eduvantis, Jesse sailed with the University of Virginia Semester at Sea study abroad program as the appellate officer, sparking his interest in higher education. Jesse has a joint JD/MBA from Golden Gate University and a BS in Psychology from Indiana University. 

Fun Fact: Jesse has sailed around the world on a ship, twice.

Stacia has nearly 20 years of experience in the higher education industry, specifically at senior levels within the online learning sector. She has also served in multiple academic leadership roles in student affairs, career/alumni services, and academic operations. Most recently, Stacia served as an Academic Strategist at Pearson Online Learning Services, consulting with university partners to implement impactful and scalable online degree programs using data-driven insights. Stacia has an EdD in Adult and Higher Education from Northern Illinois University, as well as an MS in Clinical-Counseling Psychology and a BS in Psychology from Illinois State University.  

Fun Fact: Stacia was a D1 NCAA All-American in the 10,000m (track). She also makes a mean guacamole.

Lori is an experienced teacher, researcher, and consultant. She has deep expertise in survey and quantitative research methods, data literacy, career-related competencies, and international/comparative education. Her background includes professional roles at Hanover Research, International Baccalaureate (IB), Educational Testing Service (ETS), Wake Forest University, Sogang University Language Program in South Korea, and several institutions in Germany. She holds a bachelor’s from Furman University and a master’s from Wake Forest. 

Fun Fact: Lori is a data nerd, a polyglot, a podcast addict, and a superconnector of people and ideas.

Brent is a seasoned market analyst, researcher, and consultant with experience creating market insights across diverse industry sectors. He has produced consumer and market-focused insights for organizations such as Accenture, Tata, and the Arizona Department of Economic Security. He applies sophisticated skills in data analysis and research to help Eduvantis clients arrive at precise and informed decisions around their pressing challenges and new opportunities. He holds a Bachelor’s in Sociology from the University of Arizona.

Fun Fact: Every year, Brent’s family enjoys spending a week in Southern California shore fishing, paddle boarding, and being on the water.

Shane is a technically focused data and market research analyst, with deep experience in the digital higher education program space. He most recently served as a market research analyst for Pearson Online Learning Services, providing actionable insights to drive student acquisition and support product strategies. Shane has an MS in Management, with an emphasis in Business Analytics, from the University of Central Florida and a BA in Communication Technology from Ohio State University. He is Vice President of the Ohio State Alumni Club of Central Florida.

Fun Fact: Shane and his wife have won top amateur couple at multiple ballroom dance competitions.

Pat is an analyst with experience across industries, from tech startups to Fortune 500 to higher education. With deep expertise in data analysis and data manipulation, Pat helps her clients expand their product portfolios to break into targeted industries, develop strategies to ease pressure, and build Business Intelligence systems. Pat has competed in 5 competitions, including the Harvard Case Competition and the Venture Capital Investment Competition (VCIC). She graduated from the University of Cincinnati with a BS in Business Analytics and a minor in Finance with the highest distinction of Summa Cum Laude. 

Fun Fact: Pat likes to journal, design, decorate her room, and vlog.

Rich has more than 10 years of experience developing effective digital strategies and managing digital marketing campaigns across a variety of industries. In addition to higher education, Rich has worked in diverse and complex digital marketing environments at Bank of America, Merrill Lynch, and Tribune Media Company. Rich is also an experienced educator in digital marketing. He has taught at UC–San Diego and has been a featured speaker at Chicago Social Media Week and the American Marketing Association’s Annual Conference on Higher Education Marketing.

Fun Fact: Outside of digital marketing, Rich is a freelance concert photographer.

Bahtyah handles day-to-day paid campaign management oversight, writes ad copy, builds and optimizes landing pages, conducts campaign analysis, and produces monthly reports. Through her education and internships with companies such as Johnson & Johnson, she has substantial experience in many digital marketing, event planning, public relations, and marketing projects. Bahtyah holds a Bachelor of Arts in Strategic Communications with a focus in marketing from Hampton University.

Fun Fact: Bahtyah danced professional ballet for a number of years in her early life.

Ashley brings 10+ years of design experience, specializing in digital and print design, brand identity, and user experience. She brings deep expertise in website and conversion optimization strategy and specializes in helping clients leverage creative as a tool that elevates their brand, engages prospective students, and drives enrollment. In addition, Ashley has direct experience in enrollment management as a recruitment advisor. She holds an MS in Arts Technology with a focus on UI/UX from Illinois State University and a BA in Advertising from the Illinois Institute of Art – Schaumburg.

Fun Fact: Ashley is a co-inventor and designer for an educational card game, Collaborate, which teaches nursing students about cross-discipline collaboration.

Jada leverages operational expertise and excellent communication skills to ensure that all of our client engagements run smoothly. She works with our digital clients and her Eduvantis teammates to ensure consistent communication and reporting across our spectrum of digital campaigns, supports internal team operations, and enables our teams to work with our clients in a way that drives synergy. Jada holds a Bachelor of Business Administration with an emphasis in marketing from Hofstra University.

Fun Fact: Jada was a D1 cheerleading champion. 

Throughout Kenna’s academic and professional journey, she has acquired hands-on experience and skills that make her a versatile asset to our clients focusing on optimizing client connections. With an unwavering commitment to staying ahead of industry trends and developments, Kenna is passionate about leveraging her expertise to devise strategies and deliver results in this ever-evolving digital landscape. She specializes in ad copy strategy, copywriting, and refinement, project management, and client communications. Kenna holds a bachelor’s in marketing with a concentration in digital from DePaul University.

Fun Fact: Kenna loves to cook and enjoys trying new recipes.

Jala is a rising marketing professional. Through an internship with the VCU School of Business, Jala acquired insight and knowledge in higher education marketing strategy, event promotion, and content creation/management. Jala has expertise in search engine optimization (SEO), email marketing, and she supports Eduvantis’ clients by combining her tactical skillset with administrative and project management abilities. Jala holds a B.S. in Marketing and a minor in Fashion Merchandise from Virginia Commonwealth University.

Fun Fact: Jala loves reading and is working towards having a personal library.

Stacy has more than twenty years of diversified marketing expertise. She has proven success in launching offline and digital marketing campaigns for various companies, increasing the initial marketing investment to up to $30 Million annually. Early in Stacy’s career, she was responsible for the media aspect of the launch of Colorado Tech University Online. Since then, Stacy has managed paid marketing campaigns for a variety of for-profit and non-profit institutions. Stacy earned a Bachelor of Science in Advertising from the University of Illinois, Champaign-Urbana, and has an MS in Integrated Marketing Communications from Northwestern University.

Fun Fact: When Stacy’s not working, you can find her jogging, traveling, or making her (not so) famous Stacy Bars.

Tien is a results-oriented leader with 20+ years of experience in web development, and digital and traditional media. She is passionate about marrying data science and analytics together with the art of visionary creative to produce winning strategies and websites. She has strong expertise in digital experience (UX/UI), SEO, lead generation, and brand strategy. Tien holds a BFA in Graphic Design from the University of Wisconsin – Stout and an MS in Integrated Marketing from Northwestern University.  

Fun Fact: Tien and her family own three retired racehorses and show on the national dressage circuit.

Jordan has spent her entire professional career in marketing and social media strategy. She utilizes her deep expertise in social media, analytics, and marketing strategy to help institutions push strategic initiatives, promote events, and drive enrollment. She has won three national marketing awards from the National Association of Collegiate Marketing Administrators in the Giveaway Promotion, Fan Engagement Video, and Student Promotion categories. Jordan holds a Bachelor of Science with a double major in Business Administration and Accounting and an emphasis in Marketing from Presbyterian College and an MBA from Illinois State University.

Fun Fact: Jordan is a former D1 softball player.

Rebekah is a copywriter and communications professional with 20 years of experience in both educational and corporate environments. As a people-focused storyteller, she writes with simplicity and heart to help people accomplish their goals and connect to something bigger. Rebekah has an MA in creative writing and a BA in English and technical communication from Iowa State University. 

Fun Fact: Rebekah loves to paint and enjoys creating new abstract designs.

Bridget has 10+ years of administrative experience and is responsible for overall office management and providing administrative support to the President and CEO. Her previous experience as a Critical Care nurse laid a solid foundation for situational awareness, prioritization, multitasking, meticulous documentation, and strong interpersonal skills, which she now uses to benefit Eduvantis and its clients.

Fun Fact: Bridget spent several years working with a 501(c)(3) organization to build out a culinary program for detainees in the Cook County Jail.

Alexa graduates this spring from Cornell University with a B.S. in Applied Economics and Management.  She has earned an Academic All-Ivy Award for her scholarly achievements alongside her role as captain of the Division 1 Volleyball Team.

She has also had a founding role in three entrepreneurial ventures, gaining experience in data analytics, database construction, market research, and project coordination. She has also completed five internships where she developed analytical problem-solving skills and had a variety of client-facing roles.

Fun Fact: Alexa’s career high for points scored in a single game was 12 points in a 3-net sweep against Harvard.

Bridget has 10+ years of administrative experience and is responsible for overall office management and providing administrative support to the President and CEO. Her previous experience as a Critical Care nurse laid a solid foundation for situational awareness, prioritization, multitasking, meticulous documentation, and strong interpersonal skills, which she now uses to benefit Eduvantis and its clients.

Fun Fact: Bridget spent several years working with a 501(c)(3) organization to build out a culinary program for detainees in the Cook County Jail.

It’s nice to meet you.

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