Virtual Discussion Series
Eduvantis’ Lessons Learned virtual discussion series brings together leaders from across higher education for curated discussions about today’s most pressing challenges.
AI Webinar Mini Series
Microcredentials That Matter: What Employers and Learners Actually Want
Led by: Jesse Golenberg and Steve Shriberg
AI-Driven Advertising in Higher Ed: What’s Changing in Reach, Relevance, and Spend
Led by: Rich Funk and Kenna Doherty
The Future of AI in Search: Rethinking Behavior, Content, and SEO for Higher Ed
Led by: Bryanna Somers and Jala Byrd
The Social Shift: How AI is Driving Smarter Content, Strategy, and Insights for Higher Ed
Led by: Jordan Young and Jada Carter
AI and the Higher Ed Web Experience: Designing for Connection and Conversion
Led by: Ashley Bollhorst and Tien Barnett
More Virtual Discussions
“Future Shock” – How to Drive Strategy While Navigating Disruption
“Future Shock” — a phenomenon where people or organizations become paralyzed by too much change over too little time — has hit higher education.
Many are asking: how can leaders rise above the turmoil and lead for the future amid this volatility?
To help you answer this question, Eduvantis partners with Toffler Associates, a future-focused strategy firm who specializes in supporting organizations through moments of extreme disruption and change.
2025 Marketing Macro Trends for Higher Ed
Institutions across the country are navigating a storm, as we look ahead to the rest of 2025 and beyond, one thing is clear: the old playbook isn’t enough anymore.
Explore the macro trends that are redefining how universities must approach marketing. With years of experience helping institutions adapt and thrive in an increasingly complex environment, Emily McMahon, AVP of Digital Marketing, brings a combination of strategic insight and practical, action-oriented perspective to the discussion.
2 Years Later:
Santa Clara University’s Online Graduate Success
Join us for a panel discussion as we revisit Santa Clara University’s journey in launching an online graduate unit. Two years later, how have their programs evolved? What challenges and opportunities have emerged? And what strategies continue to drive their success?
Whether your institution is in the early stages of developing online programs or looking for ways to sustain and optimize long-term success, this conversation will provide practical takeaways and actionable insights.
Navigating the Cookieless Future for Higher Education Marketing
Marketers have long prepared for the “cookieless world,” a future where third-party cookies would no longer be a digital advertising pillar. However, with Google’s recent announcement delaying the sunset of third-party cookies, uncertainty has emerged, leaving many to ask: What does this mean for the future of higher education marketing?
Emily McMahon, AVP of Digital Marketing, will dive into the implications of Google’s decision and explore its broader consequences for higher education.
A University Brand Everyone Agrees On: The Start-Finish Roadmap for Those with Brand Responsibilities
Learn how the folks at Grand Valley State University (GVSU) worked together to launch a focused, research-based, brand-building initiative by:
- Gathering internal and external stakeholder perceptions to understand their unique competitive market
- Presenting and refining their brand direction to various groups on campus
“Future Shock” – How to Drive Strategy While Navigating Disruption
“Future Shock” — a phenomenon where people or organizations become paralyzed by too much change over too little time — has hit higher education.
Many are asking: how can leaders rise above the turmoil and lead for the future amid this volatility?
To help you answer this question, Eduvantis partners with Toffler Associates, a future-focused strategy firm who specializes in supporting organizations through moments of extreme disruption and change.
2025 Marketing Macro Trends for Higher Ed
Institutions across the country are navigating a storm, as we look ahead to the rest of 2025 and beyond, one thing is clear: the old playbook isn’t enough anymore.
Explore the macro trends that are redefining how universities must approach marketing. With years of experience helping institutions adapt and thrive in an increasingly complex environment, Emily McMahon, AVP of Digital Marketing, brings a combination of strategic insight and practical, action-oriented perspective to the discussion.
2 Years Later:
Santa Clara University’s Online Graduate Success
Join us for a panel discussion as we revisit Santa Clara University’s journey in launching an online graduate unit. Two years later, how have their programs evolved? What challenges and opportunities have emerged? And what strategies continue to drive their success?
Whether your institution is in the early stages of developing online programs or looking for ways to sustain and optimize long-term success, this conversation will provide practical takeaways and actionable insights.
Navigating the Cookieless Future for Higher Education Marketing
Marketers have long prepared for the “cookieless world,” a future where third-party cookies would no longer be a digital advertising pillar. However, with Google’s recent announcement delaying the sunset of third-party cookies, uncertainty has emerged, leaving many to ask: What does this mean for the future of higher education marketing?
Emily McMahon, AVP of Digital Marketing, will dive into the implications of Google’s decision and explore its broader consequences for higher education.
A University Brand Everyone Agrees On: The Start-Finish Roadmap for Those with Brand Responsibilities
Learn how the folks at Grand Valley State University (GVSU) worked together to launch a focused, research-based, brand-building initiative by:
- Gathering internal and external stakeholder perceptions to understand their unique competitive market
- Presenting and refining their brand direction to various groups on campus
Higher Ed Marketing: Tips & Tricks to Do More with Less
Many higher education marketers face a similar challenge: how do you achieve your enrollment and engagement goals while operating with tight budgets and human resource constraints?
Join a panel of Eduvantis experts for an engaging discussion designed for higher education marketing professionals seeking to maximize their impact with limited resources.
Enhance Your Knowledge:
Digital Advertising Best Practices
Are you looking to enhance your paid digital media efforts and reach your enrollment goals? Join Eduvantis’ Director of Digital Media, Rich Funk, and Paid Media Strategist, Bahtyah Williams, as they showcase digital advertising best practices for higher education. Explore digital advertising best practices for:
- Creating awareness
- Generating prospective student leads
- Cultivating consideration
- Driving key actions (inquire, visit, apply, enroll)
Supporting Your Higher Ed Leads: Lead Nurturing Best Practices
Are you looking to enhance your lead nurturing strategies and reach your enrollment goals?
Join Jesse Golenberg, Eduvantis’ Consulting Services Manager, as he delves into effective strategies for nurturing leads. This session explored best practices from a growth perspective, providing actionable insights tailored to higher education.
Optimizing Your Website to Drive Leads:
UI/UX Best Practices
Your institution’s website is your most important “free” source of brand visibility. As such, it must be well-optimized for search, easy to use, and optimized to drive leads.
Discover the artistry behind effective lead capture with Ashley Bollhorst, our Associate Director of Marketing and Creative Services. In this session recording, you will learn lead generation best practices specific to higher education and be guided through a simple evaluation formula for optimizing your website’s effectiveness in driving leads.
Graduate Enrollment Trends: Synthesizing Various Sources
All the data is accurate, yet it can leave you dizzy. Join us for a virtual discussion about graduate conferral and enrollment trends, and what those trends mean for aligning products with markets (and managing expectations).
During this session, Eduvantis synthesized and economized the various data sources (both at the national level and across program categories) and shared the conclusions we drew by bringing all of this information together.
Organic Social Media: An Algorithm-Based Approach that Drives Results
In 2022, Seattle University’s Albers School of Business & Economics recognized two things: 1) maximizing the impact of organic social is a massive undertaking, and 2) it requires a highly specialized skillset and knowledge base. As a result, Albers made the decision to outsource the management of their organic social media channels most important to driving enrollment – LinkedIn and Instagram.
Fast forward two years, and Albers’ performance metrics were off the charts, with engagement metrics regularly 2X the industry average. Learn more.
Standing Up an Online Graduate Unit
Join us for a discussion on how Santa Clara University successfully launched an online graduate unit (and three programs) and surpassed enrollment targets in year one.
Discover the valuable lessons that SCU learned firsthand, beginning with the importance of initial market assessments and finishing with the advertising and enrollment management strategies that ultimately led them to exceed their enrollment targets.
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