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Filter by CategoryRethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure
Higher education has always had a remarkable talent for mistaking historical precedent for natural law. In my research and advising work with colleges and universities, I rarely encounter leaders unwilling to change. Instead, I encounter many who are hesitant to break higher education norms until another institution in their tier has. The modern institution operates… Read More »Rethinking Higher Education: Why the 120-Credit Degree and Traditional Majors Are Under Pressure
Beyond the rankings: The MBA market heading into Fall 2026
The MBA market is entering a new phase of growth—but not all programs are benefiting equally. While total enrollment has reached a record high, fueled by continued expansion in Online MBAs and renewed strength in Full-Time programs, the competitive landscape is becoming increasingly segmented. Elite institutions continue to gain market share, online programs are reshaping the industry, and rankings still influence applicant decisions—but they tell only part of the story. Our latest analysis explores the enrollment trends, market shifts, and competitive dynamics that business schools need to understand before the next recruiting cycle.
I Asked AI for Higher Ed Advertising Advice. Here’s What It Missed.
AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.
The Re-Engineering of the Bachelor’s Degree: Is the Traditional Model Becoming Obsolete?
Over the past 20 years, higher education has undergone plenty of change. Meanwhile, the fundamental structure of undergraduate education has remained largely the same. The rise of online education demonstrated how essential constant adaptation can be; institutions that failed to evolve and innovate quickly were left behind. Outside of that space, traditional institutions largely held… Read More »The Re-Engineering of the Bachelor’s Degree: Is the Traditional Model Becoming Obsolete?
Using Organic Content to Maximize Paid Media Performance in Higher Education
If you’ve ever clicked on an ad for a degree program and immediately opened a new tab to do your own research, you’ve already experienced the gap that exists between paid and organic marketing. And that gap is where most universities either win trust or lose it. Paid media is incredibly effective at driving traffic… Read More »Using Organic Content to Maximize Paid Media Performance in Higher Education
How AI’s Impact on Entry-Level Jobs Is Outpacing Business Schools
AI is reshaping entry-level jobs across business fields, disrupting how early-career professionals build skills and advance. In this piece, Eduvantis examines new data on AI-driven workforce change and explains why business schools aren’t keeping pace. The article outlines what institutions need to rethink—from curriculum to employer partnerships—to better prepare students for an AI-driven job market.
Ad Blindness Is Real. Here’s How Higher Ed Can Still Stand Out.
Ad blindness isn’t new, but it’s intensifying across every channel—from digital ads to live sports broadcasts. As audiences filter out repetitive messaging, higher education marketers face a harder truth: visibility alone doesn’t drive engagement. This piece explores why clarity, outcomes-focused storytelling, and stronger visual creative are now essential for standing out—and offers practical ways institutions can adapt their approach.
Do Employers Trust Microcredentials? What 150 Hiring Managers Told Us
Microcredentials are appearing on resumes more frequently, but their impact on hiring decisions remains complex. In a 2025 Eduvantis survey of 150 U.S. hiring managers, employers shared how they interpret certificates, digital badges, industry certifications, and microdegrees during candidate evaluation. The findings reveal where trust is strong, where confusion persists, and how institutions can design microcredentials that employers value.
The Graduate Revenue Illusion: Three Overlooked Forces Quietly Undermining Performance
The conversation about graduate education often focuses on external pressures like AI disruption, demographic change, and shifting international demand. Yet many institutions are facing revenue challenges created by quieter structural changes within their own portfolios.
Shorter master’s programs, accelerated pathways that pull demand forward, and retention challenges in online programs are reshaping how graduate education generates revenue. In this post, Eduvantis Vice President Steve Shriberg examines how these forces are influencing institutional performance and what universities should consider as they adapt their graduate strategies.
What Olympic Ice Dancing Reveals About Digital Marketing Performance
A campaign can look like a gold-medal performance on paper and still fall short. What the 2026 Olympic ice dancing results reveal about marketing algorithms, Google Ads Quality Score, and performance marketing for universities may change how you measure success.
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