AI can generate higher education advertising recommendations in seconds, but how well do those ideas hold up in practice? We asked ChatGPT and Claude the same strategic question an experienced paid media marketer would ask—and compared their answers to more than two decades of real-world higher education advertising experience.
AI is reshaping entry-level jobs across business fields, disrupting how early-career professionals build skills and advance. In this piece, Eduvantis examines new data on AI-driven workforce change and explains why business schools aren’t keeping pace. The article outlines what institutions need to rethink—from curriculum to employer partnerships—to better prepare students for an AI-driven job market.
Google’s February 2026 Discover Core Update signals a major shift in how content is surfaced in Google Discover. With a stronger emphasis on originality, topic-based expertise, and reduced clickbait, higher ed institutions may see fluctuations in traffic—and new opportunities to build visibility through consistent thought leadership and modern search optimization.
Search is no longer just about keywords and rankings. As AI-driven platforms reshape how people discover programs, institutions must rethink how they show up, tell their story, and prove relevance in an AI-first discovery era. This piece explores what’s changing—and how higher education leaders can adapt their content, strategy, and digital presence to stay visible and competitive.
Prospective students are increasingly turning to AI tools to research colleges and programs—often before visiting an institution’s website. An AI Footprint Audit helps institutions understand how they appear across these platforms, revealing what AI is saying about their brand, where that information comes from, and how to improve visibility, accuracy, and perception.
Business schools aren’t waiting to see how AI reshapes the workforce—they’re building for it now. From standalone AI graduate degrees to MBA specializations and certificates, institutions are using different program models to test demand, move quickly, and stake an early claim in AI education. The result is a rapidly evolving program landscape that mirrors how schools have historically responded to emerging fields like healthcare, accounting, and supply chain.